College of Business A CASE STUDY ON PROCTER & GAMBLE’S TIDE In Partial Fulfillment of the Course Requirements in Marketing Management (MKT511M) XR0526 06:00 – 09:00 P.M. Submitted to: Dr. Antonio V. Concepcion Submitted by: Bernal‚ Jhon Leonard Mercaldo‚ Monina Pereira‚ Michael Sy‚ Cariza Ventura‚ Vernon 05 June 2013 Table of Contents I. Introduction.…..…..………………………………………………………………..1 II. Statement of the Problem...……………………………………………………….2 III. Objectives..
Premium Marketing Pricing
Branches / Areas / Scope of Marketing Research The scope of marketing research is very wide and comprehensive. It includes: 1. Product Research Product means the goods and services which are sold to the consumers. It includes consumer products and industrial products. Product research studies the individual product. It studies the making and marketing of the product. It studies the colour‚ size‚ shape‚ quality‚ packaging‚ brand name and price of the product. It also deals with product modification
Premium Marketing Marketing research
Application 1 – Evaluation of Two New Assessment Methods for Selecting Telephone Customer Service Representatives 1. The reliability for both the clerical and the work samples are favorable. We see in the Clerical Test that the co-efficient alpha (at .85 and .86) and the test-retest (.92) are both high so we have an acceptable degree of reliability for the test. For the Work Sample (T) & Work Sample (C) we find the inter-rater agreements to be high at with Work Sample (T) being T1=88% and T2=79%
Premium Management Employment Project management
Daniel Kraft 09/30/2010 Outline for Marketing Research for Bacardi For decades Bacardi has targeted younger people with its carefully cultivated brand image of Latin hedonism‚ synonymous with glamorous nightclubs and slinky dancers. Even though a brand image that has been maintained over such a long time is valuable and generally should not be changed dramatically‚ some slight adjustment might be necessary from time to time. Bacardi might be interested in learning whether a young‚ hedonistic
Premium Marketing Market research Marketing research
Marketing Plan: Phase l This marketing plan will give an overview of the existing organization and describe a new product or service. An explanation of the importance of marketing for the selected organization’s success will be addressed. A SWOTT analysis on the new product or service will be written. In addition‚ the marketing research approach used to develop the marketing strategy and tactics for this new product or service will be stated (University of Phoenix‚ 2011). Existing organization
Premium Marketing Starbucks Marketing plan
<Chapter 1> International Marketing: International Marketing is the performance of business activities designed to plan‚ price‚ promote and direct the flow of a company’s goods and services to consumers or users in more than one nation for profit. Difference between domestic VS international * International marketing activities take place in more than one country. * Complexity and diversity found in international marketing International Marketing Task : Deal with at least
Premium Marketing
DESIGNING AND MANAGING SERVICES | CHAPTER 13 379 Marketing Excellence >>The Ritz-Carlton Few brands attain such a high standard of customer service as the luxury hotel‚ The Ritz-Carlton. The RitzCarlton dates back to the early 20th century and the original Ritz-Carlton Boston‚ which revolutionized the way U.S. travelers viewed and experienced customer service and luxury in a hotel. The Ritz-Carlton Boston was the first of its kind to provide guests with a private bath in each guest
Premium Southwest Airlines Airline Costco
Gresos Ian F. Larita Roelyn D. Monte de Ramos Marjorie C. Samson Jelmar C. Zabala March 2015 TABLE OF CONTENTS CHAPTER 1. PROBLEM AND REVIEW OF LITERATURE Background of the Study 1 Review of Related literature 3 Conceptual Framework 16 Research Paradigm 20 Statement of the Problem 21 Hypothesis
Premium Marketing Sales
Case #1‚ Part 1 “Don’t tell me we’ve lost another bid!” exclaimed Sandy Kovallas‚ president of Lenko Products‚ Inc. “I’m afraid so‚” replied Doug Martin‚ the operations vice president. “One of our competitors underbid us by about $10‚000 on the Hastings job.” “I just can’t figure it out‚” said Kovallas. “It seems we’re either too high or get the job or too low to make any money on half the jobs‚ we bid anymore. What’s happened?” Lenko Products manufactures specialized goods to customers’ specifications
Premium Generally Accepted Accounting Principles Cost Earnings before interest and taxes
1. Some of the Marketing Research Techniques and/or sources of information discussed in the articles I read include the following: • In conducting market research‚ gather two types of information‚ primary and secondary. o Primary is information that comes directly from the source‚ i.e. interviews‚ surveys‚ questionnaires‚ focus groups. o Secondary involves gathering information like statistics‚ reports‚ and studies. This is where the majority of one’s research will come from. • Utilize government
Premium Marketing Marketing research