Tide Marketing Case
De La Salle University
Ramon V. Del Rosario College of Business
A CASE STUDY ON
PROCTER & GAMBLE’S TIDE
In Partial Fulfillment of the Course Requirements in
Marketing Management
(MKT511M)
XR0526 06:00 – 09:00 P.M.
Submitted to:
Dr. Antonio V. Concepcion
Submitted by:
Bernal, Jhon Leonard
Mercaldo, Monina
Pereira, Michael
Sy, Cariza
Ventura, Vernon
05 June 2013
Table of Contents
I. Introduction.…..…..………………………………………………………………..1 II. Statement of the Problem...……………………………………………………….2 III. Objectives...………………………………………………………………………....2 IV. Areas of Consideration...………………………………………………………….3 V. Alternative Courses of Action...…………………………………………………..5 VI. Decision Criteria.…………………………………………………………………..8 VII. Recommendation………………………………………………………………….8 VIII. Marketing Plan……..………………………………………………………………9
INTRODUCTION
Tide was introduced in 1946 as the world 's first heavy-duty detergent, and it outsold every other brand within weeks. It became so popular that store owners were forced to limit the quantity purchased per customer.
Procter and Gamble 's Tide is among the most popular and widely patronized detergents in the world. P&G takes pride in pronouncing that the product is its flagship brand (Decker, 1998). Since its launching in 1946, the world 's first synthetic detergent established its market supremacy. With its wide array of products offered such as Tide Liquid, Tide Powder, Tide with Febreze Freshness, Tide Coldwater, Tide with touch of Downy, Tide with Bleach, Tide with Bleach Alternative, Tide HE (High Efficiency), Tide Kick, Tide Stainbrush, Tide Buzz, and others, it continued its stability in the market and its fifty years of commitment in helping families in their laundry needs (Tide Fabric Care Network, 2006).
Fifty years ago, Filipino housewives had to make do with soap flakes to clean their clothes. Soap flakes were not the perfect solution — they couldn 't remove tough stains, dulled
Ramon V. Del Rosario College of Business
A CASE STUDY ON
PROCTER & GAMBLE’S TIDE
In Partial Fulfillment of the Course Requirements in
Marketing Management
(MKT511M)
XR0526 06:00 – 09:00 P.M.
Submitted to:
Dr. Antonio V. Concepcion
Submitted by:
Bernal, Jhon Leonard
Mercaldo, Monina
Pereira, Michael
Sy, Cariza
Ventura, Vernon
05 June 2013
Table of Contents
I. Introduction.…..…..………………………………………………………………..1 II. Statement of the Problem...……………………………………………………….2 III. Objectives...………………………………………………………………………....2 IV. Areas of Consideration...………………………………………………………….3 V. Alternative Courses of Action...…………………………………………………..5 VI. Decision Criteria.…………………………………………………………………..8 VII. Recommendation………………………………………………………………….8 VIII. Marketing Plan……..………………………………………………………………9
INTRODUCTION
Tide was introduced in 1946 as the world 's first heavy-duty detergent, and it outsold every other brand within weeks. It became so popular that store owners were forced to limit the quantity purchased per customer.
Procter and Gamble 's Tide is among the most popular and widely patronized detergents in the world. P&G takes pride in pronouncing that the product is its flagship brand (Decker, 1998). Since its launching in 1946, the world 's first synthetic detergent established its market supremacy. With its wide array of products offered such as Tide Liquid, Tide Powder, Tide with Febreze Freshness, Tide Coldwater, Tide with touch of Downy, Tide with Bleach, Tide with Bleach Alternative, Tide HE (High Efficiency), Tide Kick, Tide Stainbrush, Tide Buzz, and others, it continued its stability in the market and its fifty years of commitment in helping families in their laundry needs (Tide Fabric Care Network, 2006).
Fifty years ago, Filipino housewives had to make do with soap flakes to clean their clothes. Soap flakes were not the perfect solution — they couldn 't remove tough stains, dulled
References: * Accessedon 04 June 2013 at http://www.ukessays.com/dissertations/marketing/branding-in-fmcg-goods.php#ixzz2VAPyXnik * Accessed on 04 June 2013 at http://www.orbuk.org.uk/article/the-pros-and-cons-of-a-green-business