marketing case
Jessica and her fiancé have the idea of a website offering local wedding-related services which include local retailers, florists, catering companies, insurance agents home builders, and many other types of firms, and it is a central place to provide all kinds of information needed in wedding and newlyweds don’t have to get bits and pieces of information from scattered stores.
Jessica’s strategy is to recruit local advertise and sponsors who will pay to be listed at the website and be allocated a web page describing their services, giving contact information, and links to their own websites. Also, Jessica plans to offer customers information about typical wedding costs, planning checklists, details about how to get a required marriage license. Jessica starts a blog to get feedback from customers. A man and woman can sign up for tie service online and pay modest $20 membership fee per year, and friends, family and invited guest could visit the website for free.
Although Jessica’s plan doesn’t work well currently, I think she should continue this career and just make some change to her strategy and plan. Therefore, if she were to move forward, I would give her some recommendation.
First, most people like this service, but they don’t know where to look on the internet for such a service. Therefore, Jessica should have a more effective and efficient promotion strategy and let customers know about this service and how and where to get this service quickly. For example, most potential customers can be young people, so Jessica can have advertising in some magazines which young people favor, which describes the service the website offer and the address of web site in a simple way. Besides, Internet has become a very important channel to communicate with customers. Besides, creating a Facebook page can be very effective. Facebook has a lot of users, and substantial people on Facebook try to get new information. Therefore, creating a Facebook page makes it more
Jessica’s strategy is to recruit local advertise and sponsors who will pay to be listed at the website and be allocated a web page describing their services, giving contact information, and links to their own websites. Also, Jessica plans to offer customers information about typical wedding costs, planning checklists, details about how to get a required marriage license. Jessica starts a blog to get feedback from customers. A man and woman can sign up for tie service online and pay modest $20 membership fee per year, and friends, family and invited guest could visit the website for free.
Although Jessica’s plan doesn’t work well currently, I think she should continue this career and just make some change to her strategy and plan. Therefore, if she were to move forward, I would give her some recommendation.
First, most people like this service, but they don’t know where to look on the internet for such a service. Therefore, Jessica should have a more effective and efficient promotion strategy and let customers know about this service and how and where to get this service quickly. For example, most potential customers can be young people, so Jessica can have advertising in some magazines which young people favor, which describes the service the website offer and the address of web site in a simple way. Besides, Internet has become a very important channel to communicate with customers. Besides, creating a Facebook page can be very effective. Facebook has a lot of users, and substantial people on Facebook try to get new information. Therefore, creating a Facebook page makes it more