For Deca Written Event 2012-2013
Finance Operations Research Event
Wednesday, January 16th, 2013
I. EXECUTIVE SUMMARY
Purpose: The purpose of this paper is to provide an overview of your website, products, and services and the development of a strategic plan based on the results of the research conducted. Our proposed plan will attempt to provide ways to change your website as well as new ways to generate more customers.
Business Summary: Merco Credit Union is a credit union based in Merced, like many credit unions it has one branch. Since 1954, it has been helping the community avoid banks owned by shareholders who are looking to make a profit. One can easily gain membership access to Merco CU if one is eligible. There is a one-time five-dollar membership fee along with a mandatory 25 dollar deposit into the savings account.
Research Methods: The majority of our research came from an analysis of the business’s website. We supplemented this information with various interviews using questions we designed in order to collect as much pertinent information as we could.
Findings and Conclusions: From our research we came to the conclusion that the principal shortcoming of Merco was the website. This problem is easily corrected through a new site which would lead to a large increase in members.
Proposed Plan: In order to attract new, possible customers we planned on reorganizing their website, creating a Twitter and Facebook for Merco, and using other means of advertisement to spread the word about Merco. Since Merco is a small credit union we kept our plan simple and cost effective. We came up with a realistic figure of $3,893.74 per year as the cost for all of our business changes. This would pay for the construction of a website and the advertisement of the new site.
II. INTRODUCTION A. Description of the business or organization
Merco Credit Union was established in 1954 and is currently classified as a state chartered natural person credit union. This means that like most credit
Wednesday, January 16th, 2013
I. EXECUTIVE SUMMARY
Purpose: The purpose of this paper is to provide an overview of your website, products, and services and the development of a strategic plan based on the results of the research conducted. Our proposed plan will attempt to provide ways to change your website as well as new ways to generate more customers.
Business Summary: Merco Credit Union is a credit union based in Merced, like many credit unions it has one branch. Since 1954, it has been helping the community avoid banks owned by shareholders who are looking to make a profit. One can easily gain membership access to Merco CU if one is eligible. There is a one-time five-dollar membership fee along with a mandatory 25 dollar deposit into the savings account.
Research Methods: The majority of our research came from an analysis of the business’s website. We supplemented this information with various interviews using questions we designed in order to collect as much pertinent information as we could.
Findings and Conclusions: From our research we came to the conclusion that the principal shortcoming of Merco was the website. This problem is easily corrected through a new site which would lead to a large increase in members.
Proposed Plan: In order to attract new, possible customers we planned on reorganizing their website, creating a Twitter and Facebook for Merco, and using other means of advertisement to spread the word about Merco. Since Merco is a small credit union we kept our plan simple and cost effective. We came up with a realistic figure of $3,893.74 per year as the cost for all of our business changes. This would pay for the construction of a website and the advertisement of the new site.
II. INTRODUCTION A. Description of the business or organization
Merco Credit Union was established in 1954 and is currently classified as a state chartered natural person credit union. This means that like most credit
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