Now that we have determined that moving into the online community is viable for us as a company, it is now time to continue the planning. We have discussed previously the strategic marketing tactics we will use and the way that we will use social media to ensure that we are ready to move forward. We will continue our planning and focus on the way that we will provide payment options for our customers. This will include what tools they will use and how it will keep their information safe. We will also plan for ways to use search engines and how to gain optimization of their use. It will be vital to ensure that our name shows up in the result pages of the search engines. We will create a plan to reach the diverse culture that we live in, making our website accessible in a diverse consumer base. We will finish up by discussing our customer relationship management software that we will use on our website. Once these are finalized and decided on, we will be ready to move forward in the design phase of our website. This proposal will discuss and answer all of those questions and prepare us for design.
A1. Customer Payments We are creating a website that will allow our customers to be able to accomplish all of the needed functions of obtaining a storage unit or RV parking without having to come on property. By doing this, we will need a payment option for our customers to be able to make payments for deposits or to make monthly payments. Our website is designed to help our customers have the option of online payments to save them time and effort. Of course we will need an option for payment for our customers to use to order to be fully functional. We have looked at all of the options and have decided that the use if PayPal would be the best option for us. We looked at having a shopping cart set up on the website to make payments. The majority of online stores work with a shopping cart and is very effective