“During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular, Peters and Waterman’s (1982) book entitled In Search of Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87)
Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t matter if it’s a small business or a massive company, corporate culture will always have an involvement. Corporate culture is very hard to define as one particular meaning, due to the various areas it covers. Glaser (1991:6) stated “...the folk definition of corporate culture as: "The way we do things around here", makes a great deal of sense. It becomes possible to point to a behaviour and say: "That's not the IBM way — but this is", and be understood with relative precision.” This helps to understand what the corporate culture of a business is. It is the beliefs, the expectations, the guidelines, the company and its employee’s understanding of how the company and its employees should behave, individually and as a whole, internally and externally. “While corporate culture is an intangible concept, it clearly plays a meaningful role in corporations, affecting employees and organizational operations throughout a firm.” Sadri & Lees (2001:853)
Corporate culture has been and always will be needed to allow a business to reach its full potential. Without guidelines to follow, individual employees, or companies as a whole, would be in utter chaos. Glaser (1991:6) states “For example, in the United Kingdom a powerful rule is that the waiting for an event (e.g. the arrival of a bus) is to be done in a form of social arrangement called a queue. The rule also says that the person at the head of that queue will gain access first.” Imagine if queues did not exist, if that rule that
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