direct contrast with the American market which required various “culturally adjusted” versions. Although Mattel tried to accommodate to the principle of “think globally and act locally‚” doll sales of the original American look was more successful. 2. The decline in Barbie sales was attributed to the success of the Bratz line. This newly developed product appealed to the new generation of tweens‚ despite its edgy look that had the potential to scare off parents. Before Bratz dolls were introduced
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Shahrokh Dalpour November 2 2014 Case Study-Hollywood Influence on Global Culture 1. Most aspects of foreign culture‚ like language‚ religion‚ gender roles‚ and problem-solving strategies‚ are hard for the casual observer to understand. In what ways do Hollywood movies affect national culture outside the United States? What aspects of U.S. culture do Hollywood films promote around the world? Can you observe any positive effects of Hollywood movies on world cultures? 2. Culture plays a key role
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Case #8 - Couch surfing International: 1) The members of the founding team each bring years of experience in website development‚ a passion for travel‚ and the desire to develop a community of compatible and adventurous individuals. Casey Fenton was responsible for developing the original idea and website for the business based on his experiences traveling through Iceland. Both Hoffer and Le Tuan had spent numerous years accumulating experience at software companies and also shared in the unique
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Ikea Global Sourcing Case Study Ama Achiaw Business Strategy Executive Summary IKEA is being forced to make a difficult decision after a German documentary maker announced the prevalence of children working at looms at Rangan Exports‚ a major supplier of the furniture company. Rangan Exports breached a supply contract with IKEA by allowing child labor in their factory. In previous years‚ IKEA has encountered problems with child labor and has worked diligently to educate themselves and respond
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CASE STUDY RAVI SOAP FACTORY COMPANY OVERVIEW PROBLEM DEFINITION: DECLINING SALES VOLUME The company is currently experiencing declining sales volume due to a stiff competition in the market. Customers are switching brands based on television commercials. Since the arrival of cable television in the terai region in 1997 ‚the companies like HLL ‚ Nirma ‚P&G‚Tomco started advertising their products heavily. The products include both detergent powder and detergent cake. HLL was focusing
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Promotional and Advertising Strategies: Toyota and Ford BUS 508 - Contemporary Business December 7‚ 2014 Introduction Advertising is paid non-personal communication usually targeted at large numbers of potential buyers. Promotional strategy is another marketing mix element that effectively blends advertising‚ personal selling‚ sales promotion and public relations to achieve its goals of informing‚ persuading‚ and influencing purchase decisions (Boone‚ 2013). Both of these actions are needed
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strength of the NICE strategy is that it provides education to people with type 2 diabetes. The NICE strategy provides education in the form of guidelines that are regularly updated to suit changing rates of type 2 diabetes conditions and complications. This is a strength of the strategy as providing education provides knowledge on the ways people can delay themselves from developing type 2 diabetes and control measures to avoid complications‚ if the person has already developed type 2 diabetes. Educating
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3. Coping Strategies – The concept of coping strategies‚ “highlights the active or even proactive role played by the poor in providing for their own sustenance despite their lack of access to resources and services to an adequate income’’ (Schmink‚ 1984 cited in de Haan and Zoomers 2005‚ p.28). To cope with water deficit‚ both women and men were found carrying out a plethora of these strategies‚ with positive as well as negative outcomes. Some of these were noted during field visits. • In village
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proposes program called “The Global Resources Dividend” (GRD)‚ which is supposed to eradicate poverty in the world. Pogge builds up the program on principle claiming that each individual has “inalienable stake in all limited natural resources” (2001‚ p. 61‚ p. 66). In other words‚ ideally all limited natural resources should be used equally. However‚ it is almost unrealizable objective to divide territories in present terms. Notably‚ current
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this essay is to examine whether companies disclosing compliance with Global Reporting Initiative (GRI) G4 principles is a waste of time. Companies disclosing compliance with GRI G4 principles is not a waste of time. Sustainable development is a process that fulfils human development and protects our environment balancing social aspect‚ so called three bottom lines. In sustainability field‚ the one of leading organization Global Reporting Initiative (GRI) promotes to use the sustainability reporting
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