Science and Technology Faculty of Business and Economics Consumer Behavior Starbucks’ Consumers’ Perception Instructor Dr. Jessica Antonios Prepared by Paul Najm – Sabah Abadan – Antoine Haikal – Christelle Abou Zeid – Elias Sahyoun – Fawzi Jaber May 2015 Contents Part 1: 3 Theoretical Review 3 1. Introduction – Perception (Exposure‚ Attention‚ and Interpretation) 4 2. Executive Summary 6 3. History and Growth 8 4. Mission Statement 9 5. Goals and Objectives 10 6. Logo and Slogan 11 7. Target Market
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Bibliography: Griffin‚ Ricky W. "The Ethical & Social Environment." Management. Boston: Houghton Mifflin‚ 2008. 86-108. Print. "Jack-in-the-Box/ Bad Meat - The Nader Page." The Nader Page. Web. 1 Apr. 2010. . Miller‚ Roger LeRoy.‚ and Gaylord A. Jentz. "Ethics & Business Decision Making." Business Law Today: the Essentials : Text & Summarized Cases : E-commerce‚ Legal‚ Ethical‚ and International Environment. Mason‚ OH: South-Western Cengage Learning
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The evolution from corporate social responsibility to supply chain responsibility: the case of Waitrose The Authors Laura Spence‚ Centre for Research into Sustainability‚ School of Management‚ Royal Holloway‚ University of London‚ Egham‚ UK Michael Bourlakis‚ Business School‚ Brunel University‚ Uxbridge‚ UK Acknowledgements The research on which this paper is in part based was funded by the Institute for Business Ethics. The authors would like to thank seminar participants at Cardiff Business
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ORT Proposal Option 1. • How has Corporate Social Responsibility(CSR) in businesses/companies helped the Noordwyk community Option 2. • Study on how Corporate Social responsibility has uplifted/empowered the Midrand community. Chosen Option: How effective has Corporate Social Responsibility (CSR) been implemented in the Midrand community. Possible Hypothesis/Focus Question. The Midrand town is one that consists of many highly effective corporates in South Africa. It is due to this factor that companies
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and Society in India for giving us this wonderful opportunity to venture out and explore the things we could not have learnt in the theory classes. This project gave us a hands-on experience and the learning we got from this project is immense. 2|Page Table of Contents 1. INTRODUCTION
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Swedish University of Agricultural Sciences Faculty of Natural Resources and Agricultural Sciences Department of Economics iiiii Corporate Social Responsibility (CSR) Theory and Practice in Pakistan Syed Kamran Hameed Master’s thesis · 30 hec · Advanced level Degree thesis No 634 · ISSN 1401-4084 Uppsala 2010 ii Corporate Social Responsibility (CSR) Theory and Practice in Pakistan Syed Kamran Hameed Supervisor: Karin Hakelius‚ Swedish University of Agricultural Sciences (SLU) Department
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Question 2: Why have Starbucks’ customer satisfaction scores declined? Has the company’s service declined‚ or is it simply measuring satisfaction the wrong way • As Marthe has already said‚ there is a change in customer satisfaction of Starbucks between 1992 and 2002. In this part‚ I will explain the reason why Starbucks’ customer satisfaction scores declined. Has the company’s service declined‚ or is it simply measuring satisfaction the wrong way • Why has Starbucks’ customer satisfaction scores
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Explain with examples what is meant by Corporate Social Responsibility and discuss why it is important to modern business In today’s world‚ Corporate Social Responsibility (CSR) has been one of the topics that every company must be concerned with. It is usually viewed as a legal obligation for every company to create social benefits alongside with the profit gains (Peng and Meyer 2011‚ p.297). CSR is a crucial factor for our society and environment. If there is no campaign to encourage us to
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STARBUCKS – CASE STUDY 1. Identify the controllable & uncontrollable elements that Starbucks has encountered in entering global markets. Controllable ¬ Challenge to maintain growth ¬ Dependency on overseas growth to maintain annual revenue growth ¬ Innovations to surmount toughest challenges in the home market ¬ Employee’s feelings of a far less special place to work Uncontrollable ¬ Paying twice the market-rate rates to keep competitors out of location ¬ Rivals offering similar fare
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Case Study: Starbucks Internal Environment: IFAS a. Corporate Structure i. Howard Schultz is the chairman and chief global strategist. They have a lean corporate structure that allows a lot of money to go to employee health benefits and future growth. Employees are called “partners†Store managers are called weekly to be applauded for good work. The success of the company is directly related to its corporate structure. ii. It is not clear from the case‚ however‚ I believe that Starbucks has a
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