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    Libby Copeland‚ the author of “Who Was She? A DNA Test Only Opened New Mysteries”‚ wrote about Alice Collins Plebuch’s DNA testing story by using a specific tone and word choice. Libby Copeland used a formal‚ yet friendly tone within her writing piece. This helps to maintain a professional and sophisticated mood. It also appeals to the readers of the article‚ and it is very appropriate to use this tone‚ considering that it was in the newspaper‚ The Washington Post. Because Copeland is telling a

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    walmart case summary

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    Walmart Supply Chain Controversy August 29‚ 2005 Hurricane Katrina hit the Louisiana coast and Wal-Mart was one of the main sources of aid of this disaster. Their efforts included personally helping their associates with the disaster relief‚ setting up and re-opening he affected stores as soon as possible‚ and even worked hand in hand with government relief agencies. Their trucks were the first to arrive with emergency relief supplies. This was a great act that helped Wal-Mart in the short and long

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    Annik Case Summary

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    Chosen situation iii): Annik is a 12 year old girl with autism who is severely visually impaired. You are teaching Annik to brush her hair. How might you prompt this and how might you fade the prompts? I am assuming Annik from the above situation hasn’t had any experience in brushing her hair and that she is right handed. Prompting is used to increase the probability of individual’s chances of doing certain behaviour at the appropriate time and in the right situation. The several methods of

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    Guccermes Case Summary

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    Year 12 results forced the I Guccermes management to seriously take the notice of company performance that is not doing well. After a long discussion among I Guccermes company co-managers‚ I concluded that we should reevaluate the company strategy and offer higher quality products and lower the price a little bit. I believe this strategy can lead to the increase of market shares. In order to achieve maximum profit and top position in footwear market‚ I think we also need considered about the private

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    Due to the previous product design‚ the top competitors had a product design system that required the purchase of multiple products. The Koehler product‚ DTV prompt‚ had a total product cost of over $994‚ which includes the thermostat valve and user interface (“Kohler Bathroom”). Moen’s top digital shower product‚ ioDigital‚ costs a total of $815 (“Moen IoDigital”). The Rainbrain by Hansgrohe costs upwards of $4000‚ overpriced compared to the other two (“Hansgrohe”). Although skewed with the addition

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    AT & T Case Summary

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    On the subject of discount rate‚ AT&T uses a discount rate of 5.00% as of December 31‚ 2013. It is the rate used in order to estimate the targeted benefit obligations that must be paid among “participants.” The discount rate used by AT&T is based on some aspects‚ such as a “yield curve” of rates of return of high quality corporate bonds. In fact‚ as of December 31‚ 2013 the discount rate of 5.00% has actually been applied with a .70% increase. This resulted to a decrease on the pension plan benefit

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    Nike case summary

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    Nike Nike was founded in 1964 by Philip Knight and Bill Bowerman. They started to design shoes that were lighter‚ better padded‚ and featured waffle like patterns in their rubber sole. At first not much commercial success. After that they started importing low cost‚ high quality running shoes out of Asian countries. A deal was made with Onitsuka to import these hoes to the US‚ there were sold under the brand name ‘Blue Ribbon Shoes’ (BRS). Their initial shipment were only 200 shoes. By 1964 BRS

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    Gannett Case Summary

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    Gannett did a fabulous market research and discovered the crevice‚ which existed in the US market of daily papers and news conveyance. The critical effects was that the business class news plus the hard news was conveyed yet the news which related to the different other occurrence was not dealt with. The clients likewise needed a news where there will be games and different areas identified with lifestyle. They required news which might be well composed in a minimized arrangement however educational

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    Latrell Case Summary

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    72. Facts: Recently Latrell purchased a free roundtrip ticket to Milan‚ Italy with a value of $1‚200. The ticket was purchases with Latrell’s frequent flyer miles generated from business travels as a CPA. Those previous business trips were paid by Latrell’s employer and he was not taxed on the travel reimbursement. Issue: How much income‚ if any‚ does Latrell have to recognize as a result of purchasing an airline ticket with frequent flyer miles earned from business travel? Authorities:

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    Tivo Case Summary

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    DIAGNOSIS OF THE PROBLEM: TiVo was launched in March 1999 and aimed at transferring control from TV networks to consumers. Currently (May 2000) TiVo has a low market penetration (0.04%) but current customers highly satisfied.Experts predicted that the customer base would reach 35000- 80000 by 2000 yearend. PROBLEM IDENTIFICATION: To increase product awareness‚ customer acquisition and sales by modifying the current marketing strategy and also address the emerging competition. SITUATION ANALYSIS:

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