LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN UNILEVER LIMITED 4 3.1 HISTORY AND INTRODUCTION: 4 4. DOVE 6 4.1 OVERVIEW OF DOVE: 6 4.2 DOVE BAR: 8 5. STP ANALYSIS OF DOVE 9 5.1 SEGMENTATION OF DOVE: 9 5.2 TARGETING
Premium Unilever Skin Soap
MacArthur Dandridge Period 1 September 14‚2012 N.W.A (abbreviation for Niggaz Wit Attitudes as an American hip hop group from Compton‚ California. Active from 1986 to 1991‚ the rap group endured controversy due to the explicit nature of their lyrics‚ and was subsequently banned from many mainstream U.S. radio stations. In spite of this‚ the group has sold over 10 million CD units in the U.S. alone. The original lineup consisted of Arabian Prince‚ DJ Yella‚ Dr. Dre‚ Eazy-E‚ Ice Cube‚ and MC
Premium Dr. Dre
Andrew Auriemma Professor Walwyn Marketing The marking mix is everything a company does to the demand for its products. There are four groups in which this can be done‚ price‚ product‚ place‚ and promotion. Product is what the company is offering. An example of this is MacBook. The product comes with a laptop‚ which has everything from keys to a mouse keypad. It also comes with a charger. There are all-different types of MacBook’s and most come with a warranty. Then there is price. Price comes
Premium Marketing
few of journals and articles previewed to gain and understand on ‘The Impact of Promotional Strategies on Sales Performance of Nestlé. In analyzing the introduction‚ the researcher is focusing on the following aspect such as background of study‚ problem statement‚ researcher objectives‚ researcher questions‚ significance of study and also the organization of chapters. 1.2 Problems Statement Promotion strategy includes of planning‚ implementing and controlling of communication from an organization
Premium Research Scientific method Statistics
“Indian nationalists are working day and night to build up Bose as the ‘George Washington’ of India‚” the New York Times reported on February 8‚ 1946. “This is particularly true of the revolutionary element in the Congress party‚ which spares no efforts to eulogize Bose‚ create a ‘Bose legend’ and wrap his sayings and beliefs in sanctity.”1 The admiration for Netaji Subhas Chandra Bose‚ who had crossed swords with the forces of British imperialism during the Second World War‚ was rampant in
Premium Indian National Congress Indian independence movement Jawaharlal Nehru
Marketing Strategy Analysis: Dove Milk Chocolate (Author’s name) (Institutional Affiliation) Target Market Geography: New Jersey is a highly populated area located on the east coast of the United States of America with an array of different cultures (Mars Nutrition Incorporation‚ 2012) Rationale: The high population of New Jersey would provide a very large source of consumers regardless of the cultures Age: Gender: Both men and women. Rationale: At the very young ages‚ both genders consume
Premium Chocolate Marketing Confectionery
Sales Strategies For J.C. Penney BASED ON RECENT INDUSTRY INFORMATION FROM VARIOUS INTERNAL AND EXTERNAL SOURCES Sales Strategies For J.C. Penney BASED ON RECENT INDUSTRY INFORMATION FROM VARIOUS INTERNAL AND EXTERNAL SOURCES Prepared for Myron Ullman‚ CEO J.C. Penney 6501 Legacy Dr. Plano‚ TX 75024 Prepared by Adrienne Pham Starlena McBride Allison Ji Zack Lipot Lawrence Sanchez Ankit Patel Tiffany Vo May 14‚ 2013
Premium Marketing Management Strategic management
Electroconvulsive Therapy (ECT)‚ including a brief history of ECT‚ the indications for using ECT‚ the process during the procedure‚ and a brief personal analysis and discussion about the treatment‚ and a synopsis of the article “I Feel Good‚ I Feel Alive”. In the early 1900’s‚ treatment for noetic illness was constrained with psychotherapy or inpatient confinement being the principal modalities. However‚ Psychiatrist Lucio Bini and neurologist Ugo Cerletti performed the first electrical induction
Premium Electroconvulsive therapy
brands compete with other brands for mental real estate in the customer’s mind. So‚ Unilever needs to have fewer brands‚ but these brands have to be stronger. Also‚ Global decentralization brought problems of control to the company and its portfolio had grown is a relatively laissez-faire manner and that makes Unilever has lacked of global identity. 2) What was Doves market positioning in the 1950’s? What is its position in 2007? In the 1950’s‚ Dove’s position was a functionally superior
Premium Brand management Brand Advertising
INTRODUCTION ABOUT DOVE * In 1955 Unilever ( Lever brothers) introduced Dove * It was introduced as a mild cleansing ingredient in soap category. * It is always positioned as a “beauty bar” * It contains one fourth cleansing cream which moisturizes the skin instead of drying effect‚ an attribute which is not present in normal soaps. * Unilever promoted its moisturizer preposition heavily through advertisements and finally in 1979 its phrase “cleansing cream” was replaced by “moisturizer
Premium Unilever Soap Introduction