What problems and challenges are faced by Moore at the time of the case? Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case‚ it has relied on traditional customer channels such as catalogs‚ phones‚ and faxes to communicate product offerings‚ promotions‚ and availability‚ and to take orders. It is now attempting to transition into a "bricks and clicks" distributor with a strong Internet
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CASE ANALYSIS Document Version: 1.0 Moore Medical Corporation Analysis to IT investments Dilip IT for Business Managers Business Background • Moore Medical Corporation founded in 1947 is a distributor of medical supplies. The company had built its business model taking care of specific groups of practitioners such as podiatrists and emergency medical service personnel. • Moore provides more than 8500 products and the company had divided its customers into six groups. Moore has
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Question 1: (a) Which new info system (CRM‚ ERP‚ etc)‚ if any‚ should Moore purchase? In 2001‚ Linda Autore‚ CEO of Moore Medical Corporation‚ was faced with several significant company-wide problems that needed addressing. Each problem posed a specific challenge for Autore. For example‚ share of wallet of current customers was not close to 100% due in part because the company did not offer capital goods‚ also split shipments were an issue due to excess cost and wasted time‚ additionally their
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What problems and challenges are faced by Moore at the time of the case? Moore Medical Corporation is strategically focusing on practitioner business by offering a relatively broad product range (thereby providing ?one-stop shopping?. Moore Medical is a medium-sized distributor of medical supplies to practitioners such as podiatrists and emergency medical technicians. Up to the time of the case‚ it has relied on traditional customer channels such as catalogs‚ phones‚ and faxes to communicate product
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CRM at Minitrex Introduction The case begins with Degas‚ Director of sales upset with his sales people‚ because the customers where repeatedly getting calls from the salesman without knowing that they are already the customers at Minitrex. Degas was unhappy with the systems being used at Minitrex. The sales people were using Customer contacts system‚ the creation of Bettman‚ VP of Marketing. He was appointed eighteen months ago in making efforts to centralize the sales and marketing activities. The
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A. The situation involving Galena Medical Corporation has many stakeholders involved. One of the most important stakeholders in this situation is Sam Farr. Sam Farr is the president‚ founder‚ and majority owner. As majority owner he holds 51% of the stock. Jill Hutton is another significant stakeholder in this situation in which she holds 40% of the stock. Both Sam and Jill are the prominent stakeholders because if Jill is able to purchase more shares or increase her voting power Sam will risk
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HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
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Synopsis CRM is short for communication relations management‚ it is a model for managing a company’s interactions with current and future customers. When a city department is contacted for help CRM infrastructure behind the answers they receive. The CRM provides calls to be routed to the right person and then follows up to confirm that action was taken. It provides a full view of a customers data by allowing a database to be created of problems and solutions‚ so that changing trends can be addressed
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partnering with selective customers to create superior value for the company and the customer. Importance of CRM • • • • Growing de-intermediation process Growth of the services economy Emergence of TQM/ JIT/ MRP/ ERP Advent of digital technology/ complex products/ solution selling • Hyper competition • Changing customer expectation • Globalisation – global account management CRM Process CRM Formation • Purpose – Improve marketing effectiveness – Improve marketing efficiency • Programs – Continuity
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The author here cites this case as a support to influence the importance of customer relationship management’s study in the present market scenario. Due to the facts of big bucks investment in this field while implementing CRM the case shows that it is becoming a rather de-motivating strategy for the companies to invest huge amounts of money in things that doesn’t seem successful‚ analyzing the past records. Customer relationship management is an approach to managing a company’s interactions with
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