Case Summary Sorzal is an importer and distributor of artifacts mainly from South America and South Africa‚ and of jewellery/pottery mainly from South-western India. The company has developed a reputation of being one of the most respected importers of these rare and authentic items. The company’s annual sales are $12 million and have been increasing at a constant rate of 20 percent per year over the last ten years. However‚ due to high levels of increased competition‚ gross margins have been
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Sean M. Staffing the Organization Fall 2010 Dr. Pell 3/20/11 Case Study: “Making Job Offer” A top candidate Jane Roberts and Betts Cook are 2 finalists for Manager vacancy at one of Clean Car Care’s North Side Facility. Arlan Autospritz is strongly considering to extending an offer to Jane Roberts and Jane is strongly considering Arlan’s offer upon pending terms & conditions. Jane has the right experience for the position but the other candidate Betts Cook has stronger KSAO’s. Jane is up for promotion
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CASE STUDY 1: MICRO FRIDGE SITUATION: Bob Bennett is the founder of the startup MicroFridge Inc‚ which sells the product MicroFridge designed for “home away from home” market. The product is a compact refrigerator/freezer which has a microwave oven attached on the top‚ with its relative low power consumption and multi utility it has gained popularity in institutional market. Initially‚ MicroFridge approached Japanese manufacturing company Samyan to build its product‚ they manufactured the refrigerator/freezer
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A seller charging competing buyers different prices for the same "commodity" or discriminating in the provision of "allowances" — compensation for advertising and other services — may be violating the Robinson-Patman Act. This kind of price discrimination may give favored customers an edge in the market that has nothing to do with their superior efficiency. Price discriminations are generally lawful‚ particularly if they reflect the different costs of dealing with different buyers or are the result
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Kingsford Charcoal: Rekindling the Grilling Business (February 2001) Executive Summary Kingsford Charcoal is one of the major players in the charcoal grilling industry. As a $350 million business‚ it represents one of the largest product groups of Clorox company portfolio. It accounts for approximately 9% of its revenue and a significantly higher percentage of its net income. After enjoying a period of moderate but steady revenue growth of 1%-3% that extended for nearly 20 years‚ Kingsford
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yet for our new product?” “Thanks‚ Charlie. We have been working on it already. Our reports and studies pretty much give us valuable insights on what positions to take and which strategies to pursue‚” was Hubert’s quick reply. “In any case‚ won’t you have a celebration for the big event?”‚ asked Charlie‚ referring to Hubert’s appointment. “Oh‚ not now‚ Charlie. I first have to smoothen things up at the office before I can even think of celebrating. How about lunch next week
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I. Point of View In this case‚ the group would take the point of view of the top management/marketing manager. This is because the group thinks the top management/marketing manager has the capacity to strategize and initiate the necessary actions in this situation. II. Market Situation Analysis A. SWOT a. Opportunities - Visitors coming in groups could be corporate (handling company anniversaries‚ parties‚ product launches‚ company and family outings‚ sport fests‚ wedding receptions‚ birthday
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MBC 635 Instructor’s Solution for Cirque du Soleil Tour Planning Fall 2012 Discussion Questions: Tour Planning at Cirque du Soleil: HEC Montreal Centre for Case Studies‚ HEC025‐ PDF‐ENG‚ March 1‚ 2011. 1) The main decisions facing Cirque is whether Istanbul is an attractive destination and if so‚ whether it partners with Turkish Television and Entertainment Society (TTE) and/or with the City of Istanbul/Ministry of Culture and Tourism (MCT). To begin your analysis‚ please enumerate the
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Unilever in Brazil- Marketing plan for low-income consumers in the Northeast of Brazil This report analyses Unilever Brazil and provides a full marketing plan for the expansion of Unilever into the northeast of Brazil. First‚ a situational analysis is performed‚ followed by a strategic analysis and final a market and 4Ps analysis of the strategic recommendation. 1. Situational Analysis Unilever Brazil In the section an analysis of the market facing Unilever is preformed that includes an assessment
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charcoal market (resulting in growth for Kingsford due to its huge share of the market)‚ 2. Increase profitability through growth and production optimization‚ 3. Strengthen the brand by employing a marked increase in advertising and specific promotional themes‚ 4. New product development‚ and 5. Increase in non-seasonal business (this will both increase volume and smooth out production). I.2 Challenges The challenge facing the brand managers is how to achieve these goals in the face of a
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