Scoring Starbucks: A Balance Scorecard AnalysisUniversity of Maryland University CollegeDMBA 620October 17‚ 2014Executive Summary I signed a non-disclosure agreement with my current firm. I am unable to speak to the operations‚ strategy‚ and performance of the Fannie Mae. For this reason I have chosen Starbucks to analyze. Starbucks is an organization that has a wide moat. The Balance Scorecard as created by Norton and Porter focuses on several areas‚ which include the following: Financial Perspective
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weaknesses‚ we tend to ignore them off for a length of time‚ or put them on the back burner. It is possible to make a difference in one’s weaknesses‚ it is not an easy task but eventually with motivation‚ one will succeed. I love to help people; it never gets old for me. At an early age‚ my family joined Jack and Jill of America‚ which is an organization that performs community service within the community. Because of my involvement in Jack and Jill‚ helping people has always been a passion of mine. If
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and fall of Starbucks Coffee Company and its relationship to certain microeconomic principles. Thesis: While Starbucks has been an industry leader in the specialty coffee market‚ rapid overexpansion and current economic conditions have caused it to lose its market dominance. Is the company strong enough to recover? I. The origins of Starbucks A. 1971 Beginnings B. Starbucks goes public in 1992 C. Rapid expansion from mid-1990s to mid-2000s II. Starbucks provides microeconomic
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Starbucks: Marketing Plan A Market Analysis Mission Statement and Objectives: Starbucks advertises two essential mission statements. First and foremost‚ it strives to “establish [ourselves] as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while [we] grow(s).” (Starbucks) Reflective of its mission‚ Starbucks bases its strategic campaign and communications on six indispensable philosophies; structuring a pleasant work environment in
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Contents Summary 1 1. Introduction 2 1.1 History of Starbucks Coffee Company 2 1.2 Development of Starbucks in China 2 2. Positive Effects of Starbucks Culture in China 3 2.1 Starbucks Corporation Culture 4 2.1.1 Influence of Corporation Culture on Leadership 4 2.1.2 Influence of Corporation Culture on Staff Motivation 7 2.2 Starbucks Brand Culture 11 2.2.1 Effects of Brand culture on Brand Positioning 13 2.2.2 Effects of Brand Culture on Product Strategies 14
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2) CASE 2: “Competition in Energy Drinks‚ Sports Drinks‚ and Vitamin- Enhanced Beverages‚” by John E. Gamble‚ C75–C87. Case Questions 1. What are the key success factors (KSF) in this industry? 2. Apply the Five Forces Model of Competition tool to analyze the Energy Drinks‚ Sports Drinks‚ and Vitamin-Enhanced Beverages. 3. Apply the Strategic Group Mapping tool to determine the place of the leading beverage producers in relation to each other. 3) Case Study Assignment 3 Case 12: “Google’s
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Outline of “Drawing the Color Line”‚ chapter 2 of Howard Zinn’s A People’s History of the United States p. 23 “. . . that special racial feeling . . . that combination of inferior status and derogatory thought we call racism.” Zinn says we need to understand how racism started in order to see how it might end. Factors that led to U.S. slavery 24 a—“The Virginians needed labor”—to grow food & tobacco 25 b—“They couldn’t force Indians to work for them” c—“White servants
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differentiation‚ and professionalism (Damanpour‚ 1991). In this context‚ organizational complexity was used to explain a Starbucks scope of service. Starbucks provides very good service and focuses on operations team. Starbucks makes its products special. They specialized in producing different product with a special test such as finch vanilla‚ Donets‚ etc. however‚ Starbucks made its self different and unique in providing special new products. The other organizational factor is an external communications
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Vin Patel AP US History Howard Zinn A People’s History of the United Sates Howard Zinn’s A People’s History of the United States has been a moving and influential book till its first publication date in 1980. It has told the story of the conquers‚ the leaders‚ and the rulers but also the hardship of the enslaved‚ the oppressed‚ and the led. Like one of his famous quotes say “There is an underside to every age about which history does not often speak‚ because history is written from records left
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Starbucks is at this point a household name in many countries. This small Pike Place; Seattle‚ WA partnership founded in 1971 has gone from a retail coffee bean and equipment store to a huge publicly traded company that has set sites that rival that of McDonald ’s. However‚ the Starbucks ’ Grande mocha latte was a long transition in the making. The original partnership of three; English teacher Jerry Baldwin‚ history teacher Zev Siegel‚ and writer Gordon Bowker‚ were in the business of roasting coffee
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