Case Study Instruction
2) CASE 2: “Competition in Energy Drinks, Sports Drinks, and Vitamin-
Enhanced Beverages,” by John E. Gamble, C75–C87.
Case Questions
1. What are the key success factors (KSF) in this industry?
2. Apply the Five Forces Model of Competition tool to analyze the Energy
Drinks, Sports Drinks, and Vitamin-Enhanced Beverages.
3. Apply the Strategic Group Mapping tool to determine the place of the leading beverage producers in relation to each other.
3) Case Study Assignment 3
Case 12: “Google’s strategy in 2010,” by John E. Gamble, C174–C193
Case Questions
1. Explain Google’s business model.
2. Examine the financial reports in the case to determine the company’s profitability, liquidity, leverage and activity ratios. Based on these ratios what is your assessment of the company’s performance? Justify your answer. 3. Perform a SWOT analysis of Google.
4. Describe Google’s value chain. What is the source of the company’s competitive advantage?
4) Case Study 4
Case 16: “Sara Lee Corporation in 2011: Has its retrenchment Strategy been Successful?” by Arthur Thompson and John E. Gamble, C243–
C256.
Case Questions
1. What strategy has Sara Lee used to grow its business?
2. Why is Sara Lee retrenching? How is it determining what units to retrench? 3. Examine the financial results in Exhibit 4 and determine how the company has been doing by calculating profitability, liquidity, leverage and activity ratios. Based on these ratios what is your assessment of the company’s performance? Justify your answer.
4. Which ones of the five generic strategies has Sara Lee used for
Hanesbrands, North American Foodservice, International Beverage,
International Bakery and International Household and Body Care?
5) Case Study Assignment 6
The case study assignment for module 6 draws on the following textbook case: Case 17: “Smucker’s in 2011: Expanding the Business Lineup,” by
John E. Gamble, C257–C270.
Case Questions
1. Smucker’s has multiple
Enhanced Beverages,” by John E. Gamble, C75–C87.
Case Questions
1. What are the key success factors (KSF) in this industry?
2. Apply the Five Forces Model of Competition tool to analyze the Energy
Drinks, Sports Drinks, and Vitamin-Enhanced Beverages.
3. Apply the Strategic Group Mapping tool to determine the place of the leading beverage producers in relation to each other.
3) Case Study Assignment 3
Case 12: “Google’s strategy in 2010,” by John E. Gamble, C174–C193
Case Questions
1. Explain Google’s business model.
2. Examine the financial reports in the case to determine the company’s profitability, liquidity, leverage and activity ratios. Based on these ratios what is your assessment of the company’s performance? Justify your answer. 3. Perform a SWOT analysis of Google.
4. Describe Google’s value chain. What is the source of the company’s competitive advantage?
4) Case Study 4
Case 16: “Sara Lee Corporation in 2011: Has its retrenchment Strategy been Successful?” by Arthur Thompson and John E. Gamble, C243–
C256.
Case Questions
1. What strategy has Sara Lee used to grow its business?
2. Why is Sara Lee retrenching? How is it determining what units to retrench? 3. Examine the financial results in Exhibit 4 and determine how the company has been doing by calculating profitability, liquidity, leverage and activity ratios. Based on these ratios what is your assessment of the company’s performance? Justify your answer.
4. Which ones of the five generic strategies has Sara Lee used for
Hanesbrands, North American Foodservice, International Beverage,
International Bakery and International Household and Body Care?
5) Case Study Assignment 6
The case study assignment for module 6 draws on the following textbook case: Case 17: “Smucker’s in 2011: Expanding the Business Lineup,” by
John E. Gamble, C257–C270.
Case Questions
1. Smucker’s has multiple