TYPICAL PRODUCT LIFE CYCLE • Sales decreases as the product moves over the timeline ZARA PRODUCT LIFE CYCLE • High fashion industry with latest designs and trends 5-6 weeks life cycle • The life cycle curves is shown as the graph above ZARA’S KEY FACTORS SHORT LEAD TIME LOWER QUANTITIES MORE STYLES • Keep up with the newest fashion trends more fashionable clothes • Zara only needs about 30 days to identify new trend and have the product available in stores
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CURRENT SITUATION Goal: ZARA’S goal is to respond quickly and accurately to shifting costumer demands. In order to do this ZARA establish 3 processes. 1. Ordering: Every store places an order twice a week to La Coruña. The order includes replenishment of existing items and initial request for newly items. • The store manager determines the replenishment items‚ walking around the store and counting the garments and talking with sales people. THEY CAN NOT LOOK UP THE INVENTORY BALANCE
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Strength Brand Zara is one of the famous national costume brands. There are about 2000 chain store at about 50 countries‚ and it be evaluated the most research value brand in the Europe. Zara has big potential development ability in the future Amount of clothing styles Zara always produced about 20 thousand kinds of styles clothes every year‚ so it gives some selections to different customers. Zara always give a fashion and strange feeling to customers. More selections and follow fashion
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Zhi Peng Gong Case Study MRKT 3301-N2 Nov 13‚ 2013 1. Why has Mall of America been such a marketing success so far? The reason why the Mall of America has been such a marketing success so far‚ especially from the marketing perspective‚ is the Mall not only as the largest shopping paradise‚ but a tourist attraction that provides unparalleled shopping and entertainment experience like no other place and give customers drive to come again. 2. What (a) retail and (b) consumer trends have
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means that Zara has been successful by meeting the ‘risk of cannibalization’. Compare with the other competitors‚ Inditex has some advantages. For example‚ the first one is the repeat visits. An average high-street store in Spain expects customers to visit 3 times a year‚ but that figure will be up to 17 times for Zara. And Zara can offer considerably more products than similar companies. It launches about 30‚000 model items .annually compared with 10‚000 items for its key competitors. Zara is also
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approaches evident in how things are done at Zara International? From the perspective of Classic management‚ since it’s mainly focused on achieving goals and discovering the best way to manage and perform tasks‚ and how they are achieved‚ like productivity‚ efficiency… I think Zara is one of the greatest in this field. They keep improving in it’s market with new releases‚ new trends‚ having new patterns and designs every 15 days‚ this is what makes Zara so famous‚ also because their looks were copied
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Case: Marks & Spencer’s versus Zara’s Operations Marks & Spencer (M&S) is a major British retailer of clothing‚ food and financial services. Over 30 million customers are served per month in more than 300 UK stores‚ besides the many international locations. The company was established in 1884 and now it has over $17 billion in annual sales with the highest profit margin in the retailing industry. M & S is encountering some difficulties in logistics because it has lengthy logistics procedures
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1.1 Rationale The area of research was chosen due to the author working in a factory in Morocco‚ manufacturing clothing solely for Marks and Spencer. The eight months spent in the factory were very insightful into retailer-manufacturer relationships as the author got an inside view from the manufacturers point of view. The author’s knowledge of Marks and Spencer’s well documented good relationships with their suppliers and manufacturers (Bevan‚ 2001) contradicted what was actually being observed
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Case 1: Dick Spencer Case 1: Dick Spencer Introduction: Dick Spencer was an employee of the Tri-American Company who had been with the organization for fourteen years. Starting out as a successful salesman straight out of college‚ he quickly worked his way up the ladder into different managerial positions. Using several articles for support‚ this case analysis will examine the leading factors with regards to his success as a sales person‚ as well as the critical issues that led to
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[pic][pic] [pic] [pic][pic] Herbert Spencer | | |Biography: Herbert Spencer | Herbert Spencer (1820-1903) was an English philosopher‚ scientist‚ engineer‚ and political economist. In his day his works were important in popularizing the concept
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