Gender‚ Age and Culture Instructor: François Larose Study Questions Fall 2012 Instructions: In preparation for the exams‚ here is a list of study questions for each chapter. What you need to know from the text is covered in these questions. For all these chapters‚ you need to be familiar with the definitions (technical terms) highlighted in the text. Also‚ while there will be no direct questions on the grey boxes in these chapters‚ I strongly suggest you read them. They provide real-life
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Statistics – Case Chapter 9 1. It is not proper to multiply the average order size by the number of addresses (1.3 million people = population) in the target mailing because the sample is representative of the 600‚000 people in the database‚ not the 1.3 million target population‚ thus you cannot use the average of the sample as an estimate for the population. Also‚ multiplying by 1.3 million would suggest that the entire 1.3 million people would be purchasing. 2. It is better to multiply the endpoints
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The Outsiders–Chapter 7 Characters: -Ponyboy -Sodapop -Darry -Jerry -The doctor -Two-Bit -Steve -Randy Main Events: -Ponyboy finds out about Dally and Johnny’s conditions -Ponyboy reads the newspaper and discovers that Johnny is charged with murder and there’s a chance to send both him and Sodapop to a boys’ home -Ponyboy catches up with news of Sandy‚ Sodapop’s girlfriend/ex-girlfriend -Ponyboy has an insightful conversation with Randy Vocabulary:
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Ch. 7 Pr. 1 For a population containing N=902 individuals‚ what code number would you assign for; a. The first person on the list= 001 b. The fortieth person on the list= 040 c. The last person on the list= 902 Ch. 7 Pr. 13 What additional information would you want to know about the survey before you accepted the results of the study? -Why was the study conducted? –What was the margin of error? –What was the sample size? -What sampling design was used? –What was the response rate
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Chapter 7 In this chapter‚ the author uses an example of dieting to show that people use other people’s very basic understanding of markets to control them‚ and how knowing more can save you more. He says that a major contributor to that is that people‚ especially in America‚ can spend money that is not theirs. This is called a credit system (uses credit cards). Being able to do this‚ he says‚ is a good and a bad thing because people can overspend and end up broke. He says that this ties into
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Chapter 6: Issues and Crisis Management A. The Relationship between Issues Management & Crisis Management • Commonalities: focus on improving stakeholder management & enabling the firm to be more ethically responsive to stakeholder’s expectations and their ultimate objective must be to have an increase in the firm’s responsiveness to stakeholders • Through well conducted issues management initiatives‚ some crises may be avoided B. Issues Management – a process by which firms identify issues in
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IKEA Case MBA 6020 Keith A. Burke Case Analysis Subject of the Case: IKEA‚ a dominant furniture retailer has to translate a few large weaknesses (positioning‚ weak online sales‚ etc.) in the U.S market into a great opportunities. Define the Problem: Adapting to an ever-aging U.S market where the only thing constant‚ is change. IKEA must develop ways to change and position themselves in a way that they are ahead of “the
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Grafik Marketing - Case Study Root Cause: Senior managers are not tech savvy‚ and require reverse mentoring by younger employees who have grown up on computers. Analysis: In traditional mentoring‚ a seasoned executive might impart his wisdom on a young up-and-comer about career development or leadership. However‚ a growing phenomenon called reverse mentoring (or reciprocal mentoring) gives entry level‚ often tech savvy employees the chance to school senior executives about business interests
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recent market research has revealed that the customer satisfaction level has dipped. Starbucks plans to invest $40 million to increase labor hours which will subsequently result in improved customer satisfaction. This investment will reduce the EPS by 7 cents per share. • Should Starbucks make this investment? • Has customer satisfaction been measured using the correct metrics? Will the investment improve customer satisfaction ratings? In other words‚ will the investment directly address / increase
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1. What are the important issues that need to be addressed when conducting marketing research in a foreign country? Cultural differences‚ racial differences‚ climatic differences‚ economic differences‚ religious differences‚ historical differences‚ language differences‚ differences in actual and potential target groups. 2. What are the factors that add to the complexity of international marketing research? Ethnocentrism‚ polycentrism‚ regiocentrism‚ geocentrism. 3. What are the steps
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