Caterpillar Case Analysis EXTERNAL ENVIRONMENT ANALYSIS Global . In 1915‚ the British military invented the armor tank and modeled it after Benjamin Holt’s steam tractor‚ Caterpillar. Also during World War I‚ the United States and its allies used Holt’s track-type tractors to haul artillery and supply wagons. Shortly after it formation‚ during World War II‚ Caterpillar served as the primary supplier of bulldozers to the US Army. Although it was a successful company for many years‚ for three consecutive
Premium
Caterpillar’s sustainable‚ distinguishable‚ competitive edge? Answer: A. Sustainable edge: Proper and careful strategic planning and foresight. B. Distinguishable edge: Its focus on excellence and quality for their product and services as well as their customer service. C. Competitive edge: Caterpillar dominated almost all market segments supported by a large geographic base and many product lines. Supporting Case Observations: A) * “In our business‚ the lead times are
Premium Marketing
Caterpillar Inc.--Early 1990s The assessment of opportunities and threats is the foundation upon which planners develop strategies. The Caterpillar case illustrates some of the problems associated with the identification of opportunities and threats‚ especially in a situation where previous successes are notable. Attempting to pattern long-term growth on the basis of previously valid assumptions is one of the classic dilemmas facing the strategic planner whether in consumer or organizational markets
Premium International trade Market Soviet Union
what did you find most interesting about services marketing and why? Answer：In this chapter‚ the most interesting about services marketing is the growth of the service economy. In numerous countries‚ increased productivity and automation in agriculture and industry‚ combined with growing demand for both new and traditional services‚ have jointly resulted in a continuing increase over time in the percentage of the labor force that is employed in service. In recent years‚ the development of technology
Premium Marketing Social media
Caterpillar Sales and Marketing in Japan Caterpillar should concentrate more resources and efforts to expand the sales and marketing in Japan. Caterpillar has a good opportunity to expand Japan market share and to achieve more profits because that the Japanese government demand huge number of heavy construction equipments to rebuild the damaged infrastructure caused by earthquake and tsunami. Though Komatsu is a strong competitor against Caterpillar and has a bigger market share‚ Caterpillar’s
Premium Marketing Government of Japan Nuclear power
1. Description of Company and Industry Founded and headquartered in Peoria‚ Illinois‚ Caterpillar‚ Inc. is one of the world’s leading manufacturers of construction & mining equipment‚ diesel & natural gas engines‚ industrial gas turbines‚ and diesel-electric locomotives. It operates in five segments. The construction segment provides machinery‚ such as backhoe‚ loaders‚ small track-type tractors‚ and mini excavators for use in infrastructure and building construction projects. The resource segment
Premium Peak oil Revenue Construction
Caterpillar Case Study 1. As one of America’s major exporters‚ Caterpillar has been under the microscope of the American dollar in terms of the company’s profitability. In the 1980s‚ Caterpillar suffered at the hands of Komatsu‚ a Japanese company who was able to undercut the American company’s prices. Because of the status of the U.S. dollar in the 1980s in comparison to the Japanese yen‚ Komatsu was able to capture the market share in the United States and the U.S.’s clients. The decline of Caterpillar’s
Premium United States dollar Foreign exchange market United States
‘Mature product markets drove Caterpillar’s restructuring during the 1990s’. Critically examine this statement. With 2004 sales revenue in excess of $30 billion and profits of $2.03 billion Caterpillar is the worlds leading manufacturer of construction‚ mining and earth moving equipment. Caterpillar operates in three key areas; machinery‚ engines and more recently financial products. Mature product markets are an aspect of all product lifecycles once the initial rapid growth stage is complete
Premium Marketing Strategic management Management
ALL ANSWERS ASSUME A TAX RATE OF 35% Even though the tax rate appears to be 1720 / 6725 = 25.57% In answering the following questions‚ please refer to the financial statements of Caterpillar Inc. (CAT) and the relevant Notes to these statements at the end of this write-up. 1. What could be the cause(s) for the shift in LIFO-based inventory from 70% at December 31‚ 2010 to 65% at December 31‚ 2011? A decrease in the replacement cost for Cat’s inventories‚ or an increase
Free FIFO and LIFO accounting Inventory Cost of goods sold
business‚ both with regard to the sales (“front end”) and service (“back end”) departments. Carol wonders whether a turnaround is possible. Auto World has been financially deteriorating for the past 18 months. The business has been losing money as a result of several factors‚ including‚ on the sales side‚ a decline in new car sales caused in part by rising interest rates‚ squeezed margins due to promotional activities‚ and rising fuel prices. Service revenues are below average compared to other similarly
Premium Marketing Sales Customer service