IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER BUYING BEHAVIOUR: A DESCRIPTIVE STUDY Ms. Jyoti Kasana Assistant Professor Lakshmibai College Deptt. Of Commerce (University of Delhi) Mr. Naveen Chaudhary Assistant Professornaveenchaudhary1711@gmail.com Lakshmibai College Deptt. Of Economics (University of Delhi) Abstract: The practice of celebrity endorsements has proliferated over time. Now days it has become a pervasive element of advertising industry especially in India. Celebrity endorsement
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Celebrity Endorsement and Impacts on Consumer’s Purchasing Decision By: Nisachon Tantiseneepong ID. 089095995 9/7/2009 MSc International Marketing Newcastle University Business School Supervisor: Dr. Matthew Gorton Table of Contents Title Page Acknowledgements Abstract Chapter 1 Introduction Chapter 2 Literature Review Chapter 3 Methodology Chapter 4 Results and Findings Chapter 5 Discussion Chapter 6 Conclusion References Appendices A B C Pictures of Advertisements Gucci Envy me Gucci
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It is widely regarded that the police in any given society have a difficult job to fulfill. Dealing with criminals and placing themselves in harms way on a day to day basis is indeed‚ an admirable calling. Although seen as difficult‚ there is an underlying sentiment in the general public that the job of law enforcement officers is relatively strightforward. Simply put‚ their job is to arrest the "bad guys". This is true to a point‚ a large part of their job is to arrest these so called "bad guys"
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Role of Marriage in Society 1 Introduction: This paper will examine society’s view on marriage. This issue is worthy of investigation because everyone has different perspectives and opinions on marriage. They should be informed about both sides of opinions. Everyone should be respected no matter who they are or who they love. If a man loves a man then people should celebrate it rather than destroy it. The goal of this paper will be to share both views of marriage and will include the history of
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ROLE OF THE PLAYWRIGHT IN HIS SOCIETY:A STUDY OF BAKARE‚ OJO RASAKI ’S THE GODS AND THE SCAVENGERS by Chukwukelue Uzodinma Umenyilorah INTRODUCTION The playwright often seeks to frame intangible realities‚ concepts‚ ideals and phenomena; recreate worlds familiar to the ordinary man only in his mind‚ courier specific messages meant for a particular era‚ sect‚ culture or movement and breathe life
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“Role & Responsibility of Youth in building Modern India” Youth is the backbone of a country. They have a very important role in building a nation. The article narrates the role and responsibility of youth in developing modern India. The bud of nation’s future finds a fragrant blooming in the hands of its youth. It’s the time of culmination when the youth must realize and individually shoulder the responsibility of resuscitation of India in every aspect viz. social‚ economical‚ political‚ administrative
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The two public services which I have chosen to write about in my task 1 of the assignment are: * Police * Fire service POLICE: Police is a government organisation‚ which have a very important duty of maintaining law and order in the community. The work police come from the French‚ which refer to government or administration; the word police was coined in France in the 18th century. The police may also be known as a constabulary‚ after constables‚ who were an early manifestation of police officers
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Scope People in the public eye consists of politicians‚ athletes‚ celebrities and other individuals who are famous. For our presentation we will be concentrating on celebrities and whether they should expect their privacy to be respected by the media. Media comes in various forms‚ with the more common ones being newspapers‚ tabloids‚ radio‚ paparazzi‚ internet‚ social media and many more. A conflict of rights? Article 8 of the European Convention on Human Rights stated that every person
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All of us have some model or an inspirer when s/he was a kid . For me it was a girl but not any girl She’s a small Indian girl .That’s not all‚ But she’s also Not real girl She’s a cartoon girl Do you want to know her? Sally she was my model . In my presentation I will give you more details about my little model and her carton . I will explain to you how this little girl affected on my personality. First of all‚ Princess Sarah (小公女セーラ‚ Purinsesu Sēra?)‚Sally‚ also known as Little Princess
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Healthcare Management Roles and Responsibilities Kimberly M. Hawkins Bellevue University Abstract What can McDonald’s and Starbucks teach healthcare executives about appropriate and essential management training? Typically‚ their managerial process is more lengthy and extensive in comparison to most healthcare management. Throughout this paper the author will interview a healthcare manager who has led such a path in health care and explore his personal experiences. Throughout the personal communication
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