were cash assets. The entities financial performance is driven by a clear mission‚ and a strong marketing strategy consisting of: * Intensive target market segmentation * Use of social networks * Youngcare YouTube Channel * Celebrity endorsements * Charitable Events * Donation drives * Corporate sponsorships * Mass media articles and advertising * Public awareness message (The image is a Youngcare ‘public awareness activity’ conducted
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IMC PLAN COLGATE TOTAL IMC Plan RMIT International University Vietnam Bachelor of Commerce Program ASSIGNMENT COVER PAGE Your assessment will not be accepted unless all fields below are completed Subject Code: Subject Name: Location where you study: Title of Assignment: File(s) Submitted Student name: MKTG1257 Marketing Communication Saigon South Campus IMC Plan MKTG1257 – IMC Plan – Colgate Total Nguyen Thu Giang s3220854 Nguyen Huynh Anh Thu s3221643 Pham Hoang Oanh Vo Minh Thu
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SWOT analysis of McDonald’s Hong Kong Strengths 1. Financial Investment: McDonald’s spends a lot of money for marketing promotion and branding. For example‚ McDonald’s will invite celebrities as the spokesman (Eason Chan) and spokeswoman (Joey Yung) for different promotion. McDonald’s launch large marketing campaigns from time to time to keep customer engaged. For example‚ the Monopoly Game in 2011. 2. Location coverage: McDonald’s restaurants locate basically every shopping mall and
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The Fascination Since ancient times people have been fascinated by celebrities. In Collin Palmers short essay response‚ he assumes we teenagers are obsessed and states that celebrity obsession doesn’t make it a big problem. I disagree with Palmer‚ his argument at times seems to be unaware of the impact celebrities have on teenagers. Many teenagers want to know every detail of celebrities’ lives. In Palmers short essay response‚ he states “We teenagers are passionate–maybe even obsessed–about our
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to increase public awareness of the problems facing battered women and what could be done to ameliorate the situation. * BWFB! is locally and nationally recognized organization including such prestigious awards like the 1993 Americas best run charity‚ 1992 reebok award and 1994 oscar * By 1994 BWFB! had done great at the task of generating high volume of interest among the common public
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performer‚ and his concert was a production‚ lots of time and effort goes into each and every show he performs. But Justin is much more than just a pop sensation; he is also a very charitable person. He has donated of millions of dollars to various charities since his rise to stardom. Though recently‚ he has been getting a lot of negative press‚ which has been hard for many‚ if not all of his “Beliebers”(what Justin calls his millions of dedicated fans) to hear. Justin is constantly under the media’s
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United Ways in the United States and over 3‚000 United Way organizations operating in 45 countries. They raise funds and distribute them to the most effective local service providers‚ build strong alliances‚ and coordinated volunteer support among charities. An obstacle that United Way needs to overcome is how many people want to have their donation used in a specific manner. Some people are not interested in giving their money for a general charitable purpose but want to specifically state how they
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entrepreneur. Since they already had connections in the field of makeup and fashion‚ they spread the idea of MAC through their networks. The quality and durability of the cosmetics soon gave the company the boost it needed on the celebrity scene. This led to endorsements from celebrities such as Pamela Anderson‚ Boy George‚ Debbie Harry and other big ’80s stars. MAC opened its first stateside store in 1991 in New York City and opened its first European store in Paris in 1996. It also has a store in several
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people’s lives go to four or more difficult years of college‚ work hours on top of hours and get little to no sleep‚ just in order to pursue their careers‚ yet they’re not rewarded with millions of dollars to purchase expensive homes and cars. Celebrities and athletes simply go out and play a worthless game or perform in a hall filled with fans‚ and they’re getting paid millions for that one venue. How can so many people claim that this is life-changing? Entertainers should not be paid such a ridiculously
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Diana was a very kind hearted woman‚ noble by blood‚ famous by marriage‚ but used her public light in a positive way. A. The death of Princess Diana shook the world. B. Princess Diana’s humanitarian acts are what made her different than other ‘celebrities’. C. Diana’s legacy lives on today through her sons.. (Princess Diana’s death was a global event.) Body I. Like the world watched the twin towers fall in New York City‚ the world watched as Princess Diana’s wreck and funeral were reported
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