the use of superstars in advertising generates lot of publicity and attention. Globally‚ ‘celebrity endorsement’ is a very powerful marketing tool‚ employed by firms to build their brand equity. In India advertisers pour crores of rupees every year into celebrity advertising‚ the Lux soap is known to have been endorsed way back in 1941 by the then famous film actress Leela chitnis. The introduction of celebrity endorsement in Indian TV advertising is marked by the commercials of 80’s featuring Kapil
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RESEARCH PROPOSAL “ THE IMPACT OF CELEBRITY ENDORSEMENTS ON BRAND PROMOTION “ INDEX 1. Introduction 2. Objective 3. Hypothesis 4. Literature Review 5. Framework 6. Methodology ( questionnaires ) 7. Limitation 8. Timeline 9. Reference Introduction Brands often use celebrities to get an impact‚ make an image of a product or a brand and to promote their product‚ because they are seen by the public as credible source of information about the product or a company. Since people
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There should be a law against the way some companies advertise their products. Sue jozui‚ in her excerpt‚ argues that company owners that use famous celebrities to advertise there products should be boycotted. The author supports her argument by first stating stating that company owners that use celebrities should be boycotted. She continues by asking the reader if the consumer will buy the newest car just because a tv host get paid to pretend to drive that certain car. The authors purpose is to
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December 2011 From the Culture of Celebrity People today think of “fame” and “celebrity” as one in the same. But‚ consider what fame actually is‚ “something one earns- through talent or achievement.” Now think about a celebrity‚ many of them have yet to achieve anything at all‚ let alone something fame worthy. In fact‚ the typical celebrity has neither talent nor any accomplishments. In the essay From the Culture of Celebrity Joseph Epstein portrays fame and celebrity as two different things entirely
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they have endorsed the celebrity in advertisement to make their product popular as well as unique. The use of a celebrity in an advertisement is like the bridge between the producer and the consumer. For targeting the customers‚ they select the celebrity as per their product’s demand for e.g. life insurance companies for targeting the older customers endorses the celebrity which are more than 60 years and for the soft drinks and juices they endorses young celebrities.(Clemente N. Mark‚ 2002)
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Drug Abuse inside the Mind and Body Brittney Rojo COMM/156 17 February‚ 2013 Professor Nicholas Delzotto Since 1980‚ the number of drug addictions resulting in death has risen 540 percent. (Florida Institute of Technology Counseling and Psychological Services‚ n.d.). Drug abuse is a process that progresses through patterns of repetitive behavior through rewarding feelings that come with substance use. Often unintentional‚ users see drug experience as a recreational crutch. Although
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One Nation Under Drugs This problem has been going on for decades and still going on till this day. Should the U.S legalize every drug‚ would that be the answer? Do we continue with this twenty-five year plus war with drugs. The use of illicit drugs is illegal because of their intoxicating effects on the brain‚ damaging impact on the body‚ adverse impact on behavior‚ and potential for abuse. Their use threatens the health‚ welfare‚ and safety of all people‚ of users and non-users alike. I am against
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CELEBRITY ENDORSEMENT: CREATING COGNITIVE DISSONANCE AMONG CONSUMERS ABSTRACT This paper analyses the various effects of celebrity endorsements on consumer buying behavior through a descriptive study. With a sample size of 100‚ top of mind awareness of various brand endorsed by a celebrity was explored. It also analyses cognitive dissonance among consumers‚ various factors which influence consumer buying behavior and whether any downfall in the celebrity’s image also affects or brings down the
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Prescription Drug Abuse Today I am going to talk to you about prescription drugs abuse. Many of us know people that take prescribed medication on a daily basis and I don’t know about you guys but I have seen people that have become addicted in which it’s sometimes painful to watch. No one decides to get addicted to prescription pain pills‚ sometimes a person’s body becomes immune the amount and that’s why they need more and more to help control the pain. What is prescription drug abuse? According
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most kids start‚ because my friends were all doing drugs. My drug abuse started really getting bad at about fourteen years of age. At 14‚ I was using marijuana about three times a day and I was using LSD at least once every two days. By the time I was 17‚ I was no longer using marijuana and LSD. I had moved on to harder and more destructive drugs. I was using amphetamines and cocaine on a daily basis by the age of 17 years of age. I was abusing drugs behind my family’s backs for years. I stayed clean
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