Final Project Effectiveness of celebrity in brand endorsement Between A comparative study of Mobilink Indigo and Telenor Persona A REPORT SUBMITTED TO THE DEPARTMENT OF MANAGEMENT SCIENCES‚ VIRTUAL UNIVERSITY OF PAKISTAN IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
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to their favorite celebrities for guidance in their everyday lives. Celebrities have become mainstream role models for teens as their images and lifestyles are normally advertised across television‚ movies‚ magazines‚ and all throughout pop culture. Teens that try to emulate their favorite celebrities may select good or bad role models that can be positive or negative for them (www.child.net). Problems with teens linked to celebrities include teen behaviors resulting in celebrity influence and self
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How has social media affected the relationship between celebrities and fans? These days it seems that the Internet‚ a post-modern medium‚ something so complex and vital to our society as being reduce to a mere antiquity of personal feuds and interactive relationships (or at least the satisfaction of what seems like a relationship) between people. The rise of social media applications like Twitter and Facebook allows people to voice their opinions to wider audience‚ creating a pluralist‚ postmodern
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about public figures and celebrities. Nowadays‚ it is not even unusual reading shocking news in magazines about personal lives of famous people. Some people think that media should pay much attention to personal lives of celebrities and having that information is the best way to get to know them. However‚ based on my personal opinion‚ I strongly disagree with that statement and I think media should not give any unnecessary information about personal lives of celebrities‚ which is harmful to our society
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IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X‚ p-ISSN:2319-7668‚ PP 52-57 www.iosrjournals.org The Role of Advertising Appeals‚ Role of Celebrity & Expert in T.V Advertising Attitude 1 Muhammad Rizwan‚ 2Shahzaib Pirzada‚ 3Ansar Sohail‚ 4Muhammd Nadeem‚ 5 Waqas Murid Lecturer‚ Department of Management Sciences‚ The Islamia University of Bahawalpur‚ Pakistan Students of MBA‚ Department of Management Sciences‚ The Islamia University of Bahawalpur‚ Pakistan 1 2‚3‚4
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The financial instrument accounting standards have proved to be highly controversial‚ attracting much unwelcome publicity. Current development of financial regulations and critically analyze them. Financial Regulation: Financial regulation is a form of regulation or supervision‚ which subjects financial institutions to certain requirements‚ restrictions and guidelines‚ aiming to maintain the integrity of the financial system. This may be handled by either a government or non-government organization
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privacy. But when you’re a celebrity‚ privacy holds another meaning. Most celebrities accept the fact that they will be followed by paparazzi the minute they step out their doors; after all‚ it does come with the territory. Celebrities spend a significant amount of time in front of the cameras‚ so it seems inevitable that some parts of their private lives will get out. However‚ it isn’t impossible for a celebrity to keep their private lives private. There are plenty of celebrities that seem to keep a low
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Over-Paid‚ Yet Under Rated Growing up in America‚ many people are unaware of what is really occurring around them. People are so into their televisions‚ and their jobs that they fail to recognize the amount of work that is put into making this country as wonderful as it is. However‚ many people complain about the wages they receive hourly at work‚ or the salary they earn every month. Some complain that it is too low‚ and others complain about the taxes that are deducted‚ and how they do not have
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Brains? New Zealand Advertising Practitioners’ Views on Celebrity and Athlete Endorsers Jan Charbonneau and Ron Garland “They add a whole heap of value to the communication … the bigger the personality the better.” (New Zealand advertising practitioner) The established practice of using celebrities and professional athletes as endorsers shows no sign of abating. While a substantial body of literature exists researching effective celebrity and athlete endorser characteristics‚ little research has
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1 Courtney Wishop English 098‚ Fundamentals of Writing 145 01/20/2011 Article Essay Assignment one Do Celebrities Have A Responsibility To Use Their Status To Improve The World? Why or Why Not I feel that all celebrities have a responsibility to use their status to improve the world. For it is the world that provides them with their means of living. They can help save many lives. Their status is a stewardship in the eyes of the religious people of the world. Throw tickets sales
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