How to Market in a Downturn by John A. Quelch and Katherine E. Jocz • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 How to Market in a Downturn 12 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0904D FINANCIAL CRISIS SPOTLIGHT How to Market in a Downturn The Idea in Brief
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Carol Dixon International Marketing Management – BK535-BK50HY Prof/Dr. Min H. Lu June 1‚ 2014 CEMEX - SWOT Analysis Global integration for the cement industry only began in the 1970’s‚ although the industry scores high on most of the factors that should have pushed it to globalization much earlier. These factors include large investment intensity‚ technology intensity in production‚ pressures for cost reduction‚ universal needs‚ presence of multinational competitors‚ and access to localized
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Zimbabwe’s Emergency Management System: A Promising Development Grace L. Chikoto and Abdul-Akeem Sadiq Introduction Zimbabwe’s encounter with droughts‚ in particular‚ combined with economic and political challenges‚ has denigrated the country’s former status as the “breadbasket of Southern Africa” (Hunter-Gault 2006; Maphosa 1994; Swarns 2002). Zimbabwe is particularly prone to a number of natural and man-made hazards such as droughts‚ floods‚ veld fires‚ storms (PreventionWeb 2012)‚
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Going Backwards: Reverse Logistics Trends and Practices Going Backwards: Reverse Logistics Trends and Practices University of Nevada‚ Reno Center for Logistics Management Dr. Dale S. Rogers Dr. Ronald S. Tibben-Lembke © 1998‚ Reverse Logistics Executive Council Contents in Brief CHAPTER 1: SIZE AND IMPORTANCE OF REVERSE LOGISTICS 1 CHAPTER 2: MANAGING RETURNS 37 CHAPTER 3: DISPOSITION AND THE SECONDARY MARKET 73 CHAPTER 4: REVERSE LOGISTICS AND THE ENVIRONMENT
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Article Review HOW TO MARKET IN A DOWNTURN The article has been written by John A. Quelch (Senior Associate Dean and the Lincoln Filane Professor of Business Administration at Harvard Business School) and Katherine E. Jocz‚ a research associate at Harvard Business School in the April 2009 editions of Harvard Business Review Name: KAPIL KALRA Roll No: N-32 (North Campus)
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Article: How to Market in a Downturn by Quelch and Jocz This article focuses on how companies should market in a downturn. The authors suggest that for tailoring a company’s marketing strategies to consumer’s recession psychology they need to asses opportunities‚ plan for the long term and balance their communication budget in order to get the biggest returns from their marketing budgets. Moreover‚ the authors indicate in the article that to market in this downturn‚ firms must resegment consumers
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Reverse logistics stands for all operations related to the reuse of products and materials. It is "the process of planning‚ implementing‚ and controlling the efficient‚ cost effective flow of raw materials‚ in-process inventory‚ finished goods and related information from the point of consumption to the point of origin for the purpose of recapturing value or proper disposal. More precisely‚ reverse logistics is the process of moving goods from their typical final destination for the purpose of capturing
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Questions 1. What benefits have CEMEX and the other global competitors in cement derived from globalization? More broadly‚ how can cross-border activities add value in an industry as apparently localized as cement? CEMEX and their competitors have realized many benefits from globalization. The first of these was a reduction on tariffs associated with exporting their product. If the manufacturer has a localized facility‚ they do not have to pay export tariffs on the delivery of cement. Next
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Koljatic Written assignment: CEMEX CEMEX business model will be defined with WHO-WHAT-HOW. WHO: CEMEX concentrates on customers in developing countries and emerging markets. WHAT: They sell cement directly in the country or through imports. HOW: CEMEX follows a well structured and planned geographical diversification in emerging markets with control‚ low hierarchy and the experience of lesson learnt from other penetrations of a market. With their business model CEMEX pursues a low cost strategy
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Introduction: CEMEX which is one of the largest cement producers in the world was founded in 1906 by Lorenzo Zambrano Gutierrez near Monterrey in Northern Mexico. It was initially named as Cementos Hidalgo. CEMEX remained a domestic company till 1960. During this period it acquired company called Cementos Portland Monterrey and merged with Cementos Mexicanos. In 1982 when the economic crisis hit Mexico‚ the government was forced to liberalize its economy which allowed CEMEX to attract foreign investment
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