Current Issues in International Marketing Management Jan Napoleon Saykiewicz‚ Ph.D. Duquesne University A.J. Palumbo School of Business Administration John F. Donahue Graduate School of Business Submitted for The International Conference Innovation in Management Poznan University College of Business and Foreign Languages June 29-30‚ 2006 Poznan‚ Poland Current Issues in International Marketing Management Contemporary international‚ multinational‚ or global marketing managers frequently discuss
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Halal Certification: an international marketing issues and challenges by Shahidan Shafie1 Prof. Dr. Md Nor Othman2 Faculty of Business & Accountancy Universiti Malaya‚ Kuala Lumpur‚ Malaysia Abstract Marketing of products and services in the Muslim countries presents a very challenging task to multinational companies (MNC) due to the difference in political‚ economy and socio-cultural aspects. At the same time‚ MNC could not “avoid” targeting Muslim countries as their source of expansion as these
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Marketing Approach When a company desires to increase customers’ awareness and growth its profit‚ it usually uses different marketing approaches. The dictionaries state that “The market approach is a valuation method whereby a evaluator determines the fair market value of the target company by reviewing actual transactions of guideline or comparable companies”( divestopedia‚ n.d). In other words‚ it calculates the data from the sales within the same geographic proximity and within a recent timeframe
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What are the Key Security Challenges Faced by the Southeast Asian states? The states that make up the region of Southeast Asia play a significant role in both economic and security issues throughout all of Asia. Though Southeast Asia as a region is largely an artificial academic construction‚ the states involved are commonly understood to be Thailand‚ Burma‚ Cambodia‚ Laos‚ Vietnam‚ Philippines‚ Malaysia‚ Indonesia‚ Singapore‚ Brunei and East Timor. While many of the members of Southeast Asia vary
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Also‚ firms are comfortable assessing the political climates in their home countries. However‚ assessing the political climates in other countries is still problematic. Classification and description of political risks When doing international business‚ the manager may face several types of financial risks. The major types of financial risks are commercial risks‚ political risks‚ exchange rate risks‚ and other such as inflation-related risks. Thus‚ political risks are non commercial risks. Political
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Market/Demand Once a decision is taken on the business you intend to start‚ the next step is to explore the demand / market for the product / service. Certain products will only have a domestic market for them whereas others can be successful on an international level. The key question is “Who are the customers?” A market survey can be conducted to identify the
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similar or different from theory. The management theory dealt with in the report must be written in detail. Some indicative aspects that may be covered are as follows: 1. Govt Policies 2. Regulatory environment 3. Marketing strategies 4. Competitors 5. National and International Image 6. Future Prospects 7. Major problems/Issues 8. Conclusion III. Objective of the study: IV. Methodology: Sources of data‚ Sample size‚ if any Methods of data collection‚ Tools and techniques
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International marketing communications Portfolio: Dior Addict Content Introduction FRANCE I. Marketing analysis p 4 A. PESTL p 4 B. Opportunity / Threat p 4 C. Strengths / Weaknesses p 5 D. Segmentation p 5 II. Communication analysis p 5 A. Christian Dior`s image p 5 B. Mode of communication p 6 1. Basic offer p 6 a. FAB terminology p 6 2. Persuasive communication p 6 a. Target description p 6
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The authors refer to the belief and earlier research work that state that the cognitive style of people depends upon the culture of the place they are from and therefore affects their buying decision. As a result‚ it would make sense for the international companies to keep track of these cognitive styles and advertise to people of different cultures differently. In essence‚ the authors bring forth the idea that East Asians (specifically Chinese customers in this case) are more susceptible to be
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Zaxby’s in Canada: Company Report Executive Summary Introduction Zaxby’s was founded in 1990 as a franchised chain of fast casual restaurants primarily in the Southeastern United States. Guest loyalty‚ developing employees‚ expansion‚ and increased sales are the corporate vision that Zaxby’s has used to grow and develop its brand. Product/Service Zaxby’s is in business to provide a lunch and dinner fast food restaurant with high quality food products‚ as well as unsurpassed customer service
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