York University Schulich School of Business Marketing Department MKTG 2030 – Winter 2014 – Marketing Management – Sections R‚ S‚ T Instructor: Linda Reeser (lreeser@schulich.yorku.ca) Section R: Tuesday 8.30-11.30am – N107 Office: N304. Section S: Tuesday 2.30-5.30pm – N107 Office hours: Tuesday 12-2 or by appointment Section T: Thursday‚ 2.30-5.30pm – N107 Description Marketing involves satisfying consumer needs and desires with the right product/service‚ priced at the right
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Executive Summary The report highlights the current marketing mix of Pakistan International Airlines. This information supplied in this report is based on an interview with the Assistant Marketing Manager of PIA. Pakistan International Airlines is the national flag carrier and was established in 1955. It not only provides transportation services‚ but its operations extend to providing cargo services and courier services also. The private Airlines operating in Pakistan including Emirates‚
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DIRECT EXPORTING METHODS IN INTERNATIONAL MARKETING Agents • Agents provide the most common form of low cost direct involvement in foreign markets. • They are independent individuals or firms who are contracted to act on behalf of exporters to obtain orders on a commission basis and do not take ownership of the goods. • They typically represent a number of manufacturers and will handle non-competitive ranges. • They agree to meet certain targets and are expected to contribute towards
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Running Head: INTERNATIONAL MARKETING ETHICS International Marketing Ethics Abstract Businesses face various ethical challenges when conducting business. These ethical challenges are also present when conducting business aboard. Companies must be aware of ethical standards and acceptable behavior. This awareness means that marketers must recognize the viewpoints of three key players: the company‚ the industry‚ and society. Since these three groups almost always have different needs and
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only do these factors shape Avon’s domestic marketing strategy‚ but these environments also have a great importance in the firm’s international activities. Furthermore‚ the company still has to improve specific aspects of its strategy if it wants to maintain its position on the American market and in its international activities. I. Avon’s marketing strategy in the U.S.A. Since it’s creation in 1886‚ Avon has gone through many changes in its marketing strategy. Throughout the years‚ Avon has tried
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Contents Executive Summary 2 1.0 Introduction 3 2.0 Objectives 4 3.0 Issues 4 3.1 SWOT Analysis 6 4.0 Marketing MacDonald`s in Kazakhstan 7 5.0 Product Adaptation 10 6.0 Distribution Network 12 7.0 Adaptation Process 13 8.0 Conclusions and Recommendations 14 6.0 Appendix 15 7.0 References 16 Executive Summary This paper will look at the development of the McDonalds Corporation in Kazakhstan and the obstacles that it has overcome. It will also look at the McDonalds Corporation
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Issues & Challenges faced by Entertainment Electronics Industry Change is relentless within the Entertainment Electronics Industry (EEI). Successful leaders over the short AND long term must doggedly address change. They must never tire - never get mired in the romance of their history. As EEI is the harbinger for most other industries‚ issues hit here first and must be sorted out amid tremendous pressure. Winning EEI industry leaders tend to be either visionary business strategists or the consummate
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Organizational structures in multinational corporations from the perspective of global communication networks Postmodern literature analysis and case study Lizentiatsarbeit eingereicht der Rechts- und Wirtschaftswissenschaftlichen Fakultät der Universität Bern Betreuender Professor: Prof. Dr. Norbert Thom Betreuender Assistent: Andreas P. Wenger‚ lic. rer. pol. Institut für Organisation und Personal Engehaldenstr. 4 CH-3012 Bern von: Anne-Marie Scheidegger aus Wyssachen (BE) Matr.-Nr.: 91–104–638
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...................2 2. Problem Identification………………….................................................................3 2.1 Poor HR Planning and Management……………………………..……...…….3 2.2 High turn over…………………………..……………………………..………3 2.3 Finance manager handling all recruitments …………………………….….….4 2.4 Poor recruitment ……………………….…………….....……..…..………......4 3. Right number of people at right jobs at right times….........................................5 3.1 Build and nurture relationships with
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Summary of Chapter 5 - International Marketing - Jae Hyun Kim (4913920) In chapter 5‚ the management style‚ which is a set of the business culture‚ management values‚ and business methods and behaviors‚ and business systems are important concepts. With those two factors’ close relationship to distinctive cultural aspects of countries throughout the world‚ how different dimensions of cultural aspects affect the formation of the management style and business systems is the main point that
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