an average rate of 17%. Currently contributing to around 5% of the GDP‚ this is expected to rise to 10% of GDP. TATA NANO: Overview TATA Nano is the cheapest car in the world. It is manufactured by TATA Motor Limited‚ the largest automobile company in India. Its chairman‚ Mr. Ratan Tata envisions that Tata Nano to become a “People’s car” which is affordable by almost everybody. Tata Nano is manufactured totally in India. Its assembled in its two factories atPantnagar and at Uttarakhand and also
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INVESTMENT BANKING acquisition | tata acquires corus | SUBMITTED TO MAAM HUMA AYUB SUBMITTED BY MUHAMMAD ARSLAN SEHRISH MUSHTAQ DURDANA IRSHAD AGHA NAWAZISH ZUHAIB GUL BBA- 8 A-C DATE 10-01-2011 ACKNOWLEDGEMENT First and foremost we are thankful to Allah for giving us the mind to think‚ heart to feel and strength to complete this report. We would also like to thank our course instructor‚ Ma’am Huma Ayub for her advice and suggestions to this report. Without the assistance
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10 Important Factors to Consider Before Starting Your Own Business Published on May 10‚ 2008 by Educate And Learn in Small Business Comments (46)|59 Liked It Certain key factors which need to be addressed before starting your own business. This article describes different factors which need to be kept in mind before starting your own business. It mainly talks about a business from a proprietorship point of view‚ rather than from a corporate point of view. Thus it is intended for small business
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TATA MOTORS “NANO” “THE ONE LAKH CAR THAT DRIVES ONE BILLION DREAMS”. MARKETING PROJECT SUBMITTED BY:- CONTENTS 1. Introduction 2. Idea generation 3. What makes Tata Nano so Global? 4. Marketing Mix 5. STP INTRODUCTION Tata Motors Limited (formerly TELCO‚ short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai‚ Maharashtra‚ India and a subsidiary
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Research Cases Tata Group uses two different strategies locally and internationally when dealing with its businesses. Local businesses under Tata Group’ umbrella uses the Domestic Strategy which requires product differentiation base on the local adaption. Such example is the Tata Nano Car and the Tata Ace Truck (picture below)‚ produced by Tata Motors at an affordable price for the people in India. Ratan Tata wanted to produce a car which is super cheap yet reliable. Aside from this example‚ Tata Group has
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computer was launched in 2003 by Quasar. The Neutron is the result of revolutionary efforts by the company. The product processor and memory uses high-speed optical conductors that are five times the speed of existing microchip based companies. The Tata simulator exercise is an aid to decide which industry structure Quasar should use to increase profits‚ create competitive advantage and explores implications of each on business ventures. Market Scenario According to Grant (1991)‚ a corporation’s
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What are the Key Security Challenges Faced by the Southeast Asian states? The states that make up the region of Southeast Asia play a significant role in both economic and security issues throughout all of Asia. Though Southeast Asia as a region is largely an artificial academic construction‚ the states involved are commonly understood to be Thailand‚ Burma‚ Cambodia‚ Laos‚ Vietnam‚ Philippines‚ Malaysia‚ Indonesia‚ Singapore‚ Brunei and East Timor. While many of the members of Southeast Asia vary
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reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant‚ 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors
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The challenges Americans faced in the late 19th Century and early 20th Century. The progressives were urban Northeast college educated middle-class protestants that wanted to solve some problems. To do this they started to form groups named unions. They also started to make strikes in order for them to get the new rights that they wanted. Some of the issues that they were trying to solve were women suffrage‚ income inequality‚ child labor and safer workplace conditions.
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Case Study | Strategic Management | 10th August 2010 | ------------------------------------------------- Introduction In June 2008‚ India-based Tata Motors Ltd. announced that it had completed the acquisition of the two iconic British brands - Jaguar and Land Rover (JLR) from the US-based Ford Motors for US$ 2.3 billion. Forming a part of the purchase consideration were JLR’s manufacturing plants‚ two advanced design centers in the UK‚ national sales companies spanning
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