• To explain what marketing is • To differentiate between “needs” and “wants” • To understand the fundamental marketing concepts • To explain why and how companies learn about their customers • To describe the main tools of marketing research • To identify and comment on the four elements of a company’s marketing mix • Marketing is more than a fancy image‚ a clever commercial‚ a special contest or a discount • Name some examples of marketing questions! Marketing involves a lot of planning
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Task 1 What is marketing? What does the term marketing mean? Many people think of marketing only as selling and advertising. And no wonder‚ for every day we are bombarded with television commercials ‚newspaper ads‚ direct mail campaigns‚ Internet pitches and sales calls. Although they are important‚ they are only two of many marketing functions and are often not the most important ones. Today‚ marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but
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BRIEFING PAPER ASIA PROGRAMME APRIL 2005 ASP BP 05/03 The Challenges for India’s Education System Marie Lall‚ Chatham House Summary • This paper‚ the first in an occasional series on India’s education system‚ places the current issues facing education in India in a historical context. • Since Independence‚ successive Indian governments have had to address a number of key challenges with regard to education policy‚ which has always formed a crucial part of its development agenda
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Current and Non-Current Assets ACC/400 November 13‚ 2013 Current and Non-current Assets Current assets are usually cash or other resources that can be converted into cash easily and used up or liquidated within one year of a company operating cycle. Current assets are considered short term and include cash on hand‚ cash in a bank account‚ current debts. Current assets are items listed on the balance sheet in the order of liquidity which include cash‚ temporary investments‚ accounts
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Current Issues in Psychopharmacology Paper: Deliberate Self-harm and Anti-depressants Small pox‚ measles‚ influenza‚ yellow fever and cholera: all have one thing in common; they all are epidemics that have crossed over America in waves. Epidemics happen every year; the current epidemic America is preparing for is the H1N1 swine flu. Small pox‚ measles‚ and influenza are just a few of the epidemics seen in America; but‚ what about the forgotten epidemics; the unexplained illnesses that have
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Current electricity: 1) Give an equation to calculate resistance. 2) Give the meaning and the unit of each symbol. 3) Complete the following table Resistance (Ω) | Current strength (A) | Potential difference (v) | | 12 | 38 | | 0.4 | 32 | 75 | 96 | | 36 | 15 | | 75 | | 0.25 | 135 | | 27 | 4) An electric frying pan is connected to a 220V power point. If the current in the element is 12 A‚ calculate the resistance of the element 5) What will the current
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May Current Event Article Title: Plants ’Thrive’ Next To Friendly Neighbors And Trees ’Gasp’ For Water? Interesting! Site: DOGO News URL http://www.dogonews.com/2013/5/9/plants-thrive-next-to-friendly-neighbors-and-trees-gasp-for-water-interestingDate: May 9‚ 2013 The Article: Plants ’Thrive’ Next To Friendly Neighbors And Trees ’Gasp’ For Water? Interesting! By “DOGO News” is about plants being able to talk to each other and grow next to each other because they want to. If you have ever
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In addition while people are being part time it is cause people to go out and get jobs that they are way over qualified for just to support their families. Since Obamacare is a national government order that has taken place the promotion and marketing of it is phenomenal. Even though I consider it to be pretty
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Table of Contents Introduction & Company profile: Type of business Geographic domain Culture of senior management Competitive situation Marketing Audit: External environment - Macro environment (PEST) Political‚ Governmental‚ and Legal forces: Political stability‚ Government regulations & deregulations. Changes in tax laws‚ Changes in patents(التراخيص) laws Level of government subsidies‚ Country to other countries relationships Trading policies& Import-export
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Eddy Current 1. The principles of eddy current testing depend on the process of electromagnetic induction. 2. This process includes a test coil through which vary or alternating current (AC) is passed. 3. A varying current flowing in a test coil produces a varying electromagnetic field around the coil‚ As shown in this diagram Amperage * # of coils= strength of magnetic field 4. The electromagnetic field produced around the coils is directly proportional
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