MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
Premium Marketing
Throughout this chapter of Interpreters of Occupation‚ Madeline Otis Campbell discusses the vast differences between two Iraqi generations. Campbell categorizes them into the “revolution generation‚” who witnessed the revolution in 1968‚ the rise of the Ba’th Party‚ and dictator Saddam Hussein coming to power‚ and the other generation is the more recent one in which Iraqis essentially only have memories of war and corruption and weren’t born yet for the uprising. Campbell empathizes with both groups
Premium United States Iraq Iraq War
FIANCE FOR MANAGER ASSIGNMENT Submission Date: 05th May 2013 Question: You are required to evaluate the financial performance of AirAsia Bhd. over its recent two years operation. * A brief description of the AirAsia Bhd.’s history‚ the nature of products/services in operation and the objectives. Figure 1.0 Air Asia Logo. AirAsia Berhad (MYX: 5099) is a Malaysian low-cost airline headquartered in Kuala Lumpur. AirAsia Berhad is Asia’s largest‚ and the world’s best‚ low-fare
Premium Financial ratio Balance sheet Financial ratios
famous business which covers all over the world. It produces a lot of products for facial and body care. The founder of The Body Shop‚ Dame Anita Roddick said “I just want The Body Shop to be the best‚ most breathlessly exciting company – and one that changes the way business is carried out. This is my vision.” It seeks several of wonderful nature and herbaceous materials and uses them to make the all products. And now it has a lot of different series of skin care products like Japanese Cherry Blossom
Premium Retailing Shopping mall L'Oréal
administrative assistant.jessica has beenon the medical leave for the last 4 month ‚lizisnt sure whether jessica willbe able to retun to work.jessica’s duties have been temporarily reassigned toralph and frank. Although you dont have the authority to change the work assignment of the 2 administrative assistants or the excutive you clearly needto changeyour office assignments so that both jack and ruth work regulary without requiring overtime.your task is make up a realististic plan which solves the uneven
Premium English-language films Time Administration
The partnership act 1890 governs the relationship of the persons and the outside world. And in respect of dissolution; if there is no partnership agreement‚ the partnership act set out the rights and duties of the partners. Such rights and duties (by act or agreement) may be varies by the consent of all partners. (S 19). ‘The relation which subsists between persons carrying on a business in common with a view to profit.’ Under S24 (5) ‘in common’ means every partner has a say in the firm. The members
Premium Corporation Partnership
KINGDOM OF BAHRAIN MINISTRY OF LABOUR THE LABOUR LAW FOR THE PRIVATE SECTOR LAW No. 36 OF 2012 Law No. 36 of 2012 Promulgating The Labour Law for the Private Sector We‚ Hamad bin Isa Al Khalifa‚ King of Kingdom of Bahrain. After full consideration of the Constitution‚ And the Civil and Commercial Procedures Act promulgated by Legislative Decree No. 12 of 1971‚ as amended‚ And the Labour Law for the Private Sector promulgated by Legislative Decree No. 23 of 1976‚ as amended‚ And the Social
Premium Employment
------------------------------------------------- the way of Haier group’s brand globalization Developing Strategic Intent TABLE OF CONTENTS Introduction & Background Haier’s Culture Industry Analysis SWOT Analysis * Strength * Weakness * Opportunity * Threat * Development Strategies (SO‚ ST‚ WO‚ & WT) PEST Analysis * Political * Economic * Socio-cultural * Technological Porter’s 5 Forces * Threats of New Entrants
Premium Brand Haier Strategic management
DIFFERENCE BETWEEN A FUNCTIONAL MANAGER AND A PROJECT MANAGER FUNCTIONAL MANAGER 1. He is in-charge of a firm’s functional depts. Such as marketing‚ engg.‚ or finance. 2. They are more skilled at analysis. Such heads are specialists in certain areas only. 3. They are analytical in approach (breaking the system into smaller and smaller elements) and they know something abt. the operation for which they are responsible. 4. In case of any difficulty‚ they know how to analyze
Premium Cost-benefit analysis Welfare economics Project management
Summary-Response Essay on “Neat People vs. Sloppy People” In article‚ “Neat People vs. Sloppy People”‚ by Suzanne Britt‚ the author argues that sloppy people are better than neat people in many ways. She states that sloppy people are actually neater than the neat people and are more helpful. Sloppy people are intelligent‚ they hold to things‚ and are very attached to their belongings. While neat people are cruel‚ they don’t take sentimental possession over their things. Neat people clean things
Premium English-language films Plan Debut albums