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    This case study is extracted mainly from two major novels titled “What went wrong at Enron” by Fusaro P.C. and Miller R.M. and “The unshredded truth from an Enron insider” by Brian Cruver. The Vision Called Enron The history of Enron goes back to the 1920’s‚ when a pair of Houston pipeline companies was incorporated to carry gas along the coast of the Gulf of Mexico. In 1956 these companies merged under the name of Houston natural Gas (HNG). While these companies were working along the coast

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    The Accounting Scandal Enron Corp. Collapse and WorldCom Accounting Scandal 11/18/2020 The Enron Corp. collapse Formed in 1985 from a merger of Houston Natural Gas and Inter-north‚ Enron Corp. was the first nationwide natural gas pipeline network. Over time‚ the firm’s business focus shifted from the regulated transportation of natural gas to unregulated energy trading markets. The guiding principle seems to have been that there was more money to be made in buying and selling financial

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    ENRON Enron shocked the world from being “America’s most innovative company” to America ’s biggest corporate bankruptcy at its time. At its peak‚ Enron was America ’s seventh largest corporation. Enron gave the illusion that it was a steady company with good revenue but that was not the case‚ a large part of Enron’s profits were made of paper. This was made possible by masterfully designed accounting and morally questionable acts by traders and executives. Deep debt and surfacing information about

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    CORPORATE BRAND ALIGNMENT 1 Corporate Brand Management: Aligning Core Values‚ Strategic Vision‚ Corporate Culture and Image. Abstract Although the importance of corporate brand alignment is generally recognised‚ only a limited number of tools are available to assess and manage corporate brands proactively. In this article the Vision‚ Culture and Image (VCI) method by Hatch and Schultz (2001) was used to assess corporate brand alignment. The main research objective was to investigate the role

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    indirectly characterized to be caring and attentive because of her notable concern for Hector’s life. This also indirectly characterizes Hector as a significant husband because of Andromache’s apparent worry for him.

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    Enron‚ the Smartest Guys in the Room. Enron was involved in American’s largest corporate bankruptcy. It is a story about people‚ and in reality it is a tragedy. Enron made their stock sky rocket through unethical means‚ and in reality this company kept losing money. The primary value operating among the traders was greed‚ money‚ and how to make profits under any circumstance. The traders thought that a good trader is a creative trader and the creative trader can find any arbitrage opportunity

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    Week 1 Essay Questions (80 Points) 1. Why is corporate governance important? a) good corporate governance produces direct economic benefit to the organization b) To avoid scandal c) To imbibe trust in investors d) The perception of good corporate governance is an important ingredient of the image of an organization‚ whether public‚ private‚ or nonprofit. e) A perception of unethical conduct by an organization can be very costly in legal cases Reference:

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    THE CURRENT CRISIS OF INVESTOR CONFIDENCE: CORPORATE GOVERNANCE AND THE IMBALANCE OF POWER By Richard L. Wise Master’s Thesis submitted in partial fulfillment of graduation requirements of the Fletcher School of Law and Diplomacy ’s Global of Master Arts Program Copyright Richard L. Wise 2002 {K0241737.1} TABLE OF CONTENTS OVERVIEW ...................................................................................................................................................

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    1 Auditing issues in Enron case Independent Needed for the Houston office of Andersen‚ an audit partner that understands the role of being a "public watchdog" with "ultimate allegiance to the creditors and shareholders" . Arthur Anderson abandoned its roles as independent auditor by turning a blind eye to improper accounting‚ including the failure to consolidate‚ failure of Enron to make $51million in proposed adjustments in 1997‚ and failure to adequately disclose the nature of transactions with

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    Enron Corporation: THE RISE AND FALL; ACCOUNTING SCANDAL Submitted To: Professor Bill Bristol Submitted By: Kenneth Rhodes‚ Jr. Metropolitan College of New York (MCNY) TABLE OF CONTENTS I. ABSTRACT...............................................................................................................................2 II. purpose and service....................................................................................................3 III. HistorY.............

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