A big week of announcements for Starbucks as it continues to emerge from the global economic downturn. It has announced plans to accelerate its store opening programme‚ with 400 new stores outside the USA alone. And it has also decided‚ for the first time‚ to start growing its own coffee beans‚ as a way of supporting its ambitious growth plans in China. The cost savings associated with outsourcing overseas (most often to China)‚ while once significant in the short term‚ is not as great as it
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PEST ANALYSIS | | Political | Economical | * Although my parents upbringings were very different in terms of location (my father in Britain‚ my mother the Philippines) both grew up under controversial political powers. My father under the conservative influences of Margaret Thatcher and my mother under the notorious dictatorship of President Ferdinand Marcos and his wife Imelda. * Because of my grandfathers successful career for which he was rewarded with financial comfort‚ his political
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Introduction The first Starbucks store was set up in 1971 by three individuals who had a common liking for coffee and exotic teas- Jerry Baldwin‚ History teacher Zev Seigel and writer Gordon Bowker. The store was named Starbucks Coffee‚ Tea and Spice in the tourist’s Pikes Place Market in Seattle. However‚ later the name was changed to Starbucks Coffee Company. The logo was designed to be a two tailed mermaid encircled by the store’s name. The name was inspired from the coffee loving character
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2.1. Political Environment The Indonesian government plays a significant active role in business. Since May 1998‚ after Suharto resigned‚ the country has transformed itself from a controlling system into a democratic one (Indonesia Country Brief‚ 2008). Australia also has legal and political stability. Therefore‚ Jurlique will face no difficulty in establishing its business into Indonesia since both countries political parties seek to promote growth and encourage investment and trade‚ including
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Political Singapore government has always been in favour of the tourism sector. In fact‚ Singapore Tourism Board (STB) launched a $90million BOOST (building on opportunities to strengthen tourism) for the tourism sector). The initiative help pushed the industry through tough times by assisting MICE (Meetings‚ Incentives‚ Conventions‚ Exhibition) companies to alleviate their business costs (Singapore Tourism Board‚ 2009). Not too long ago‚ the Singapore government cooperated with Indonesia to develop
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[pic] |criteria examples |Political |Economical |criteria examples | | |Antitrust law (Avoid communications with |Businesses are affected nationally and | | |ecological/environmental |PPG competitors to the extent possible) |globally |home economy | |current legislation |PPG is
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PHASE 2: IDENTIFY THE POSITIONMENT Positioning (target and needs) Target - All professionals - All Business companies: * Small and medium-sized enterprise * Large companies * Multinationals Characteristics - Average and high income - Travel minimum 3 times a year for one to two weeks - Like comfort and access to all business facilities at affordable prices Segment We choose 3 segments: * Primary segment (A): business tourist * Secondary segment (B): conferences
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Starbucks case 1) - Cultural distance: During the expansion abroad Starbucks had to deal with several cultural differences. For example‚ Japanese and Chinese consumers used to drink tea and did not have a coffee drinking culture. Furthermore‚ Starbucks had to deal with the association with the expansion of the American culture. - Administrative (or institutional ) distance: Starbucks had to deal with‚ for example; the differences in law and were therefore involved in different law-suits. -Geographic
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International Market Selection – Starbucks goes global International Strategic Marketing Conducted by Che Thanh Quang L0228NDND0211 Date 2 – Jan - 2013 1. Introduction 2. rESEARCH AND AND ARCKNOWLEDGE FOR sTARBUCKS IN THE iNTERATIONAL MARKETS Internal factors in Foreign market selection * Personnel * Management * Customers * Capital requirements * Time and research external factors in foreign market selection * Market potential
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…………...10 New position for a selected service of Starbucks Vietnam…………………… 10 Conclusion 12 References 13 Introduction Starbucks was founded in 1971 in Seattle. It has grown rapidly and it has become the premier roaster and retailer of specialty coffee in the world. It has about 18‚000 (2013) stories in 62 countries. Starbucks coffee company is headquartered in Washington‚ United States. Early in 2013‚ Starbucks has been present in Ho Chi Minh city‚ Vietnam. This
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