MM05 Marketing of Services Assignment No.I Assignment Code: 2011MM05B1 Last Date of Submission: 30th Sept 2011 Maximum Marks:100 Attempt all the questions. All the questions are compulsory and carry equal marks. Section-A Ques. 1 List five ways in which investment in hiring and selection‚ training and ongoing motivation of employees will pay dividends in customer satisfaction for (a) a restaurant (b) a hospital (c) a consulting firm Ques. 2 Identify firms from three
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Memorial Hermann’s leadership has shifted from its emphasis on building market position and financial strength to building an organization that can thrive in an environment where providers are more accountable and more at risk for performance. According to Memorial Hermann executives‚ area capacity is 4‚000 beds over the needed level right now and there are five new acute-care hospitals coming online this year. Memorial Hermann has 1‚000 of its total 2‚920 system-wide beds vacant most days. Memorial
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CUSTOMER-DRIVEN MARKETING STRATEGY FOR LEGO (1) Does LEGOs web site (www.lego.com) help consumers through the buyer decision process LEGOs Mission Statement Inspire and develop the builders of tomorrow. The LEGO brand is more than simply a familiar logo. It is the expectations that people have of the company towards its products and services‚ and the accountability that LEGO feels towards the world around it. The brand acts as a guarantee of quality and originality. Visiting and browsing its
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Discuss the key marketing strategy of Nike In recent decades‚ we have witnessed a high performance marketing of Nike which make its brand name is well-known all around the world. My belief is that Nike not only is a marketing-oriented company but also has used 3Ps out of 4Ps marketing mix model effectively‚ including product‚ place and promotion. Firstly‚ when it comes to product‚ Nike considers its wide range of products as its one of most important marketing tool. In the beginning‚ Nike only focused
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(VJTI) Mumbai‚ India UNDER THE GUIDANCE: UNDER THE GUIDANCE : Prof. BALAJI RAMADURAI‚ PMP (balajir16@gmail.com) Clean Mumbai Project PROJECT MEMBERS Avinash Mishra Supriya Mote Vaishali Kulkarni (avi1412@gmail.com) (supriyamote7@gmail.com) (vdkulkarni92@gmail.com) 1 VJTI/ Swach Bharat Project - Mumbai/ 2014 2 MUM --- BAI VJTI/ Swach Bharat Project - Mumbai/ 2014 3 Clean Mumbai Project • Major Problems of Mumbai 1.Sanitation Problem 2.Drainage system 3.Waste Management 4.Transportation
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also monitors animal waste pollutants‚ oil and hazard spills and monitors discharge into wetlands to ensure the health of the species that live there. In the water pollution lab‚ one of the water samples that we tested was from a rural setting. The Clean Water Act would help to monitor the herbicide/pesticide levels by testing the runoff from local farmland deposits into the water systems and working with the farmers to reduce the levels in the waterways. If the EPA didn’t enforce these rules‚ the
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but in the end‚ they didn’t even glance his way and scurried off as quickly as they could. Sammy left with “a clean exit” and he went looking for his “girls‚ but they’re gone of course.” Instead of getting a reward he wanted instead what he got was realism. Sammy has been building up the moment from an “unsuspected hero” to “a clean exit”‚ but he’s still just an antihero. Ironically his clean exit left
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and expanding its fleet of rental cars from 7000 to 24‚000. The case describes the company’s processes and facilities as well as its pricing and promotional strategies. It also describes a number of significant changes that the company has made in the last year‚ including a move to allow rentals for as little as an hour that was designed to position easyCar as a competitor to local taxis‚ buses‚ trains and even car ownership. The case also explores several legal challenges the firm faced‚ including
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the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also
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