MARKETING AND E-COMMERCE INDEX Student number B60/12-13 BUSINESS INFORMATION 2 E-MARKETING PLAN WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12 APPENDIX APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26 1/27 MARKETING AND E-COMMERCE Student number B60/12-13 BUSINESS INFORMATION IDEA This project is based in a business that is still
Premium Marketing Advertising Internet marketing
Marketing Plan Wall’s Magnum MARKETING PLAN WALLS “MAGNUM” EXECUTIVE SUMMARY I am from Group I and my aim is to develop a Strategic Marketing Plan for one year ahead for one brand of Unilever Company‚ Magnum Ice Cream. Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement declared to give a clear picture and guide a global marketing plan for Magnum Ice Cream. The paper will assess the changes taking place in the company’s environment
Free Unilever Marketing Marketing plan
AXE Marketing Plan Forrás: http://www.slideshare.net/anafts/plan-marketing-axe TABLE OF CONTENTS SECTION 1: INTRODUCTION ……………………………………………..1 1.1. History of the brand ……………………………………………………..1 1.2. Internal presence…………………………………………………………2 1.3. Sustaining growth………………………………………………………..3 1.4. Axe / Lynx product extension……………………………………………3 SECTION 2: SWOT ANALYSIS…………………………………………….5 2.1. Strengths………………………………………………………………….5 2.2. Weaknesses……………………………………………………………….5 2.3
Premium Brand Brand management Procter & Gamble
City of Fremantle / Economic development & marketing Destination marketing plan Fremantle 2011 to 2015 “Tourism is not a community service; it is a commercial industry‚ the intent being to attract visitors so that they spend their money with destination services and businesses. It is also highly competitive locally‚ regionally and internationally due to the huge benefit potential from successful tourism marketing. Public support of tourism is about economic development rather than community
Free Tourism
following chart shows that Asia accounts for 87% of the total. The primary target of Nissin Food Products Co.‚ Ltd.‚ is no less than the No. 1 global share. As a result‚ the Company‚ the pio- neer of instant noodles‚ is expanding sales and marketing activities around the globe‚ not just in Asia. 1958 – Chicken Ramen 1971 – Cup Noodle 1971 – Top Ramen 1992 – Nissin Rao 2002 – Nissin GooTa Basic Data C O N T E N T S Financial Highlights To Our Shareholders Review of Operations
Premium Ramen Instant noodles
International Marketing Hair care products in the BRIC countries Prof. Dr. Pierre François Academic Year 2011 – 2012 Naomi Herssens D0R36a Naomi Herssens 0 Table of contents Table of contents ........................................................................................................................ 1 Introduction................................................................................................................................ 4 I. 1. National culture ..........
Premium Hair One-child policy Facial hair
Marketing plan for Argos Summary Argos is the leader of retail industry in the UK and Ireland. Except food‚ it has covered almost all kinds of products. Various channels of selling、its own brands、cheap price strategy、unique sale mode are main reasons for its success. China is chosen as the target country because China is a potential market ‚which has big population 、area and increasing GDP. And Chongqing is chosen as target market because since it became municipality‚ its economy has been increasing
Premium People's Republic of China Han Chinese Economy of the People's Republic of China
connections with targeted markets and work toward building customer loyalty and referrals. Garmin will communicate their marketing strategy through their in-house advertising agency. Gamin’s three main marketing strategies are: 1. Increase awareness and image. 2. Leverage existing customer base. 3. Create new customer base. One of Garmin’s main marketing strategies is to increase awareness and image by informing those not yet aware of what Garmin has to offer. This can be
Premium Marketing
4.0 Marketing Plan 4.1 Market Description 4.2 Market facts The best selling children’s cereal brands are GM Lucky Charms‚ GM Count Chocola‚ Post Marshmallows Alphabits‚ Q Marshmallows Safari and Rice Krispy. 4.3 Market Size The sales of Kellogg’s product nearly $7.3 billion world wide (including the biggest market in U.S and U.K) in the Ready-To-Eat 2010. 4.4 Market Growth 4.5 Market Demand Market researcher in 2006 stated that around 83% of Americans as well as other countries feel
Premium Marketing Advertising Supply and demand
the 2009 fiscal year ended June 30‚ Olay accounted for an estimated $2.8 billion of P&G’s $79 billion in revenue. Olay has extended its heritage as a moisturizer to stay looking young‚ to formally creating the “anti-aging” category” in mass stores with the launch of Olay Total Effects in 1999. The launch was almost double the typical price of a mass market moisturizer at the time. Today‚ there are tremendous products in market more expensive than Olay. While expanding its brand presence
Premium Gerontology Procter & Gamble Ageing