LITERATURE REVIEW Table of Contents Page • Marketing as a management Function 3 • Integration of marketing Function 7 • Changes in Business Environment 10 • Marketing Challenges 15 • Bibliography 21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning‚ organizing‚ leading and controlling (POLC). These four functions are necessary for the achievement
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This is the review for a natural insomnia supplement‚ Insomniar. It is a dietary supplement that has been designed in cGMP certified lab after vigorous research. It tackles sleeplessness by relaxing mind and body. It raises the levels of serotonin‚ a hormone that is responsible for mood balance. Low levels of serotonin lead to depression and therefore restlessness and loss of slumber. Insomniar instigates tranquility and peaceful slumber. Ingredients: Insomniar consists of the following ingredients:
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Review of the Related Literature Cucumber The cucumber (Cucumis sativus) is a widely cultivated plant in the gourd family Cucurbitaceae‚ which includes squash‚ and in the same genus as the muskmelon. The plant is a creeping vine which bears cylindrical edible fruit when ripe. There are three main varieties of cucumber: "slicing"‚ "pickling"‚ and "burpless". Within these varieties‚ several different cultivars have emerged. The cucumber is originally from India‚ but is now grown on most continents
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How to do literature review? My suggestion is the following steps 1) Source: Search for the academic papers by either (1) Web of Science or (2) Google Scholars. (see the last page) 2) Try to identify the papers that are either (1) very relevant‚ or (2) slightly relevant but important. You can read only the abstract to find out whether a paper is relevant or not. 3) A paper is important when: a. Published in top journals. See Page 2. b. Famous authors or authors working at top
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SWOT analysis of Dell This is a Dell SWOT analysis for 2013. The original analysis can be found at Dell SWOT analysis. For more information on how to do SWOT analysis‚ please refer to our article. Company background Name Dell Inc. Industries served Computer hardware‚ Computer software‚ IT consulting‚ IT services Geographic areas served Worldwide Headquarters U.S. Current CEO Michael Dell Revenue $ 63.07 billion (2012) Profit $ 3.49 billion (2012) Employees 110‚000 Main Competitors
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The Literature Review of Servicescapes Introduction: Shopping cannot simply be considered as an act of buying in an exchange for goods (C. Gardner and J. Sheppard‚ 1989). Because of the increasingly cut-throat competition‚ marketers and practitioners have to go great length to attract and retain customers. That is where the experiential marketing finds its inspiration. According to the vanguard of Morris B. Holbrook and Elizabeth C. Hirschman (1982)‚ experiential consumption is a view that focuses
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B. Age Some researches highlighted that demographic variables have certain influences on the purchase decision (Puelles et al.‚ 1997; Burton et al.‚ 1998; and Ronjan‚ 2003). Like in the studies made by Javier‚ Cataluna‚ Navarro-Garcia‚ Phau (1999)‚ Rui Huang‚ Jeffrey‚ Villas Boas‚ (2006)‚ Rani (2009)‚ Ioan (2009) and Jones (2010)‚ shows that one demographic variable that greatly influence repurchasing decisions is age. Researchers cluster the respondents by age in order to know what ages in the
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Research Title: Feasibility Study of High-Speed Broadband Deployment for Medium Density Population Area in Malaysia. Research Objective: To investigate the most optimize solution in deploying high-speed broadband internet for an area with medium density population in Malaysia. Research Question: 1. What is the market demand for high-speed broadband services at medium density population area? 2. What is the most suitable package to be offered for the high-speed broadband services?
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involves a power imbalance. This definition remains the subject of some debate‚ particularly in regard to whether these characteristics require assessment by an objective outsider or can instead rely on the perception of the victim. In line with current literature‚ measures of bullying need to encompass the three broad domains of behaviors that constitute bullying: direct physical bullying‚ direct verbal bullying‚ and indirect bullying in which the person or group of persons doing the bullying is not necessarily
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Leveraging Cloud Computing for Education System Support - A Case Study of Faculty Feedback System Using Google Apps Vijayalakshmi Ravi SIES (Nerul) College of Arts‚ Science and Commerce viji.ra@gmail.com Abstract Due to the recession last year‚ cost containment has been a major focus in the education sector. At the same time‚ there has been a rising demand for cost-effective‚ robust software applications that will support the education system providing learning and administrative services
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