Capital budgeting (or investment appraisal) is the planning process used to determine whether an organization ’s long term investments such as new machinery‚ replacement machinery‚ new plants‚ new products‚ and research development projects are worth pursuing. It is budget for major capital‚ or investment‚ expenditures.[1] Many formal methods are used in capital budgeting‚ including the techniques such as * Accounting rate of return * Payback period * Net present value * Profitability
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Coca-Cola Company has a unique and exciting story when it began and the hero of this story is an Atlanta pharmacist Dr. John Pemberton who founded it in 1886 in New York. He developed a fragrant‚ caramel-coloured liquid after that he offered it for sale at Jacobs’ Pharmacy. Then‚ this mix was blended with a carbonated water and introduced to customers to try it and they took a fancy to this new drink. Frank Robinson‚ who is a Pemberton’s bookkeeper‚ named and wrote the mixture of Coca-Cola out
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Coca-Cola was invented by 1886‚ by a pharmacist who fought in the Civil War named John Pemberton. His nickname was “Doc”. Pemberton died in August of 1888. A man named Asa Griggs Candler rescued the business. In 1891‚ he became the main owner of Coca-Cola. When Candler took over‚ one of the most creative marketing techniques was started. He paid traveling men to hand out free Coke coupons. Candlers idea was that people would get a free Coke‚ enjoy the beverage‚ and buy more of the product.
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Coca-Cola Company Memo To: From: Date: Re: SEC Project –Coca-Cola Company Purpose: The purpose of this SEC project is not only to understand the accounting concepts deeply by analyzing a company’s reports. We have made the answers to questions regarding Coca-Cola Company’s annual financial report and proxy statement. Meanwhile‚ we also analyzed the information composed in the report filed with the Securities and Exchange Commission‚ in detail‚ and we have confidence in being able to employ
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Introduction of Capital Budgeting Capital budgeting is the process of identifying‚ analyzing and selecting investment project by a firm which the project expected will generate cash flows over one year. Each potential investment’s value will be estimated by using a Discounted Cash Flow (DCF) valuation in order to find its Net Present Value (NPV). All the incremental cash flows from the investment required estimating the size and timing by using this valuation. The NPV will influence by the discount
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CAPITAL BUDGETING FOR MULTINATIONALS 13.1 INTRODUCTION Although the original decision to undertake an investment in a particular foreign country may be the outcome of combination of strategic‚ behavioural and economic considerations‚ choice of a specific project within a particular product-market posture calls for evaluation of its economic feasibility. For this purpose‚ capital budgeting exercise has to be done. A firm should deploy funds in a project if the marginal revenue obtained there from
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Outcome:- On completion of this unit‚ a student shall be able to: Explain the role of capital budgeting techniques in the capital budgeting process. Calculate‚ interpret and evaluate payback period‚ net present value‚ profitability index and internal rate of return. 9-1 What are the most commonly used capital budgeting procedures? Why is capital-budgeting decision so important? Why are capital-budgeting errors so costly? 9-2 The treasurer of Anthony Press. has projected the cash flows of
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Capital budgeting (or investment appraisal) is the planning process used to determine a firm’s expenditures on assets whose cash flows are expected to extend beyond one year such as new machinery‚ equipments‚ etc. It is also the process of identifying‚ analyzing and selecting investment projects whose cash flows are expected to extend beyond one year such as research and development project. Capital expenditures can be very large and have a significant impact on the firm’s financial
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or Pepsi. Both of which are cola based products‚ whereas Dr Pepper is a different pepper flavored based soda. Additionally Dr Pepper is held by Cadbury Schweppes‚ a company who holds the third largest share of the U.S. soft drink market‚ behind the Coca-Cola Company and PepsiCo. Inc. Given those two facts it can be inferred that Dr Pepper must spend more proportionally on advertising to appeal to the niche market soda consumer who may not like cola based sodas or cola drinkers who are looking for
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Promotion Coca cola follows a 5 lesson guide in marketing their products‚ these steps are: 1. Create Liquid content by creating liquid content is to ‘create’ ideas so ingenious that it attracts people and how it does will just flow as like a liquid‚ thus named ‘liquid content’. eg: this content must be able to beg people to want to share it with others‚ making viral on the internet such as on social media platforms‚ etc. it can be anything from an image to a video even an article of the
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