1st of December 2006 Coca-Cola Amatil had historically been with a Global TMC for 10 years. In 2005 CCA decided to go to market for a new TMC as the service levels with BTI had continually declined. This was due to several key personnel leaving the TMC‚ as well as the ‘current’ OBE being turned off. The replacement OBE fell well short of satisfactory service level standards. Examples of the criteria CCA considered in nominating a new TMC as part of the tender process included: new booking technology
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CAPITAL BUDGETING FOR MULTINATIONALS 13.1 INTRODUCTION Although the original decision to undertake an investment in a particular foreign country may be the outcome of combination of strategic‚ behavioural and economic considerations‚ choice of a specific project within a particular product-market posture calls for evaluation of its economic feasibility. For this purpose‚ capital budgeting exercise has to be done. A firm should deploy funds in a project if the marginal revenue obtained there from
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India History Background Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns‚ Urban Youth‚ Cultural Festivals and Sports Fans. Both Pepsi and Coke look to expand into other markets (fruit juices‚ bottled
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Production‚ Distribution‚ and Marketing of Coca Cola‚ by Lateifa Hope Lateifa Hope Organization & Management Fall 2011 December 2‚ 2011 The Production Raw Materials Coca-Cola consists of 94 % carbonated water. Carbon Dioxide acts as a mild preservative giving the beverage that special sparkle. Carbon dioxide is the main ingredient in all soft drinks because it’s non-toxic‚ cheap‚ and easy to liquefy. Sugar is the second main ingredient in Coca-Cola in which it makes up 7-12% of the beverage
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CHAPTER 4 PART II: VALUATION AND CAPITAL BUDGETING Discounted Cash Flow Valuation The signing of big-name athletes is often accompanied by great fanfare‚ but the numbers are often misleading. For example‚ in late 2010‚ catcher Victor Martinez reached a deal with the Detroit Tigers‚ signing a contract with a reported value of $50 million. Not bad‚ especially for someone who makes a living using the “tools of ignorance” (jock jargon for a catcher’s equipment). Another example is the contract signed
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University of Phoenix Material Capital Budgeting Case Your company is thinking about acquiring another corporation. You have two choices—the cost of each choice is $250‚000. You cannot spend more than that‚ so acquiring both corporations is not an option. The following are your critical data: Corporation A Revenues = $100‚000 in year one‚ increasing by 10% each year Expenses = $20‚000 in year one‚ increasing by 15% each year Depreciation expense = $5‚000 each year
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Capital budgeting is a complex process and there are five broad phases. These are planning‚ analysis‚ selection‚ implementation and overview. Planning The planning phase involves investment strategy and the generation and preliminary screening of project proposals. The investment strategy provides the framework that shapes‚ guides and circumscribes the identification of individual project opportunities. Capital Budgeting Process Analysis If the preliminary screening suggests that the project
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Coca Cola Analysis 2. Coke’s strategy and structure before Daft Leadership - The structure was more centralized in the model of command and control with all the instructions and decisions‚ Atlanta - ‘Concentrate on Concentrate’ strategy - the high cost operations (trucks purchases‚ product delivery‚ and execution of local marketing) is left to worldwide bottlers. - Consolidation of the vast bottling network into 10 anchors bottlers. - Strategy‚ expansion of market share
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CAPITAL BUDGETING DECISION Clark Paints To look into possible ways to trim total poduction costs. Make or purchase paint cans? Cost of new equipment Disposal value Life production - number of cans Annual production or purchase needs - number of cans Project life $ $ 200‚000 40‚000 5‚500‚000 1‚100‚000 5 years Number of workers needed Annual work-hours per employee Earnings per hour for employees Other annual benefits per employee - % of wages Annual health benefits per
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The Coca Cola Company- Branding Strategies Coca-Cola is one of the most recognizable brands around the globe. The history of Coca-Cola began over a century ago since 1886. Today Coca-Cola sells products in over 300 countries world-wide‚ and has over 3‚000 different beverages. The brand is familiar to people all around the world‚ and is available in many different varieties. The company takes pride in the development of unique marketing strategies‚ which have allowed growth and access to various
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