Coca Cola Business Paper
The Production, Distribution, and Marketing of Coca Cola, by Lateifa Hope
Lateifa Hope
Organization & Management
Fall 2011
December 2, 2011
The Production
Raw Materials
Coca-Cola consists of 94 % carbonated water. Carbon Dioxide acts as a mild preservative giving the beverage that special sparkle. Carbon dioxide is the main ingredient in all soft drinks because it’s non-toxic, cheap, and easy to liquefy.
Sugar is the second main ingredient in Coca-Cola in which it makes up 7-12% of the beverage. Sugar is used in two forms dry and liquid form; adding sweetness and zest for the drink. Sugar enhances the “mouth feel”, which is a significant constituent for consumer satisfaction. Sugar gives Coca-Cola an active balance in flavors and acids.
The complete flavor of Coca-Cola depends on the balance of sweetness, tartness, and acidity. Phosphoric Acids add an edge to the initial taste and boost the thirst- quenching experience that arouses saliva flow. Very few additives are used to enhance the taste, aroma, and aroma of Coca-Cola. The caramel color adds to the emulsions that enhance the eye appeal of the beverage. An emulsion is a mixture of liquids that are usually irreconcilable. Consisting of water based elements like pectins, gums, oil based liquids, and preservatives. Caffeine gives Coca-Cola the extra kick that keeps consumers intrigued.
Factory
The Coca- Cola factory is located in Atlanta, Georgia in which it is a registered trademark. The factory was constructed from 1921 to 1948 and built primarily to house Coca Cola’s syrup. The complex is spread over a 9.4-acre (38,000 m2) site, including a two-story brick syrup factory/sugar warehouse. The Coca- Cola factory was completed in 1948 initially to store syrup and to make operations as well as Coca-Cola Company’s chemistry department.
Factory Layout
http://www.scribd.com/doc/37289734/Coca-Cola-Plant-Layout
Machinery
Coca Cola Filling Machine
Lateifa Hope
Organization & Management
Fall 2011
December 2, 2011
The Production
Raw Materials
Coca-Cola consists of 94 % carbonated water. Carbon Dioxide acts as a mild preservative giving the beverage that special sparkle. Carbon dioxide is the main ingredient in all soft drinks because it’s non-toxic, cheap, and easy to liquefy.
Sugar is the second main ingredient in Coca-Cola in which it makes up 7-12% of the beverage. Sugar is used in two forms dry and liquid form; adding sweetness and zest for the drink. Sugar enhances the “mouth feel”, which is a significant constituent for consumer satisfaction. Sugar gives Coca-Cola an active balance in flavors and acids.
The complete flavor of Coca-Cola depends on the balance of sweetness, tartness, and acidity. Phosphoric Acids add an edge to the initial taste and boost the thirst- quenching experience that arouses saliva flow. Very few additives are used to enhance the taste, aroma, and aroma of Coca-Cola. The caramel color adds to the emulsions that enhance the eye appeal of the beverage. An emulsion is a mixture of liquids that are usually irreconcilable. Consisting of water based elements like pectins, gums, oil based liquids, and preservatives. Caffeine gives Coca-Cola the extra kick that keeps consumers intrigued.
Factory
The Coca- Cola factory is located in Atlanta, Georgia in which it is a registered trademark. The factory was constructed from 1921 to 1948 and built primarily to house Coca Cola’s syrup. The complex is spread over a 9.4-acre (38,000 m2) site, including a two-story brick syrup factory/sugar warehouse. The Coca- Cola factory was completed in 1948 initially to store syrup and to make operations as well as Coca-Cola Company’s chemistry department.
Factory Layout
http://www.scribd.com/doc/37289734/Coca-Cola-Plant-Layout
Machinery
Coca Cola Filling Machine
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