Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
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Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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Business review demonstrates that there are a few investigations of components or factors that impact the business performance of telecommunication companies in the region. However‚ there is no effort at a comprehensive study of the telecommunication organisation in Malaysia. Thus‚ this study endeavours to discuss and dedicates to critical assessment and evaluation of business performance of Digi Telecommunications. The review of related literature is fundamental in order to provide a comprehension
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prosecuted and/or convicted. Most of the sample were drawn from the minority group. The study shows that sexual deviancy and anti-social orientation contribute to sex offending. The second portion of the study was comparing the sex offending treatment literature. The
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literature also includes investigations from countries around the world as well. Finally‚ and as previously mentioned‚ this literature is intended to educate and also invite intelligent conversations on this subject matter; it is not intended to persuade or convince one that touch has a connection to health. THE TOUCH THEAPIES Due to the obscure nature of the touch therapies‚ I think it prudent to present an overview of the chakras and the meridians‚ which are the main systems manipulated during
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Literature Review Numerous studies confirm the benefits of using graphic organizers in the classroom in terms of helping students develop and process information. The mere fact this is a method that has been backed by such a strong body of evidence has imbued me with confidence that this intervention will yield positive results. Graphic organizers are a way to help students "grapple with core ideas of the content and develop sophisticated relational understandings of it" (Ellis 2004). They
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CONDUCT OF RESEARCH The following is the institutional format used by FC in conducting research: A. Parts Research shall consist of the following parts where applicable: 1. Title Page 2. Approval Sheet 3. Abstract 4. Dedication 5. Acknowledgment 6. Table of Contents 7. List of Tables 8. List of Figures 9. List of Appendices 10. Chapter 1 The Problem and its Background 11. Chapter 2 Review of Related Literature and Studies 12. Chapter 3 Methods‚ Procedures‚ and
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Literature Review The Literature Review represents relevant literature and theories which this research focuses on. Social media is defined as “the use of technology combined with social interaction to create or co-create value” (Jantsch‚ 2008). It is an emerging channel for marketing around the globe. In the modern days where social media is widely used‚ what needs to be communicated to the customers is‚ in a way‚ determined by them (Kietzmann‚ Hermkens‚ McCarthy‚ & Silvestre‚ 2011‚ p. 242)
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Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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ORGANISATIONAL CHANGE MANAGEMENT Assignment 2 – Literature Review It is not the strongest of the species that survives‚ nor the most intelligent‚ but the one most responsive to change. - Charles Darwin
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