Fair Trade Coffee: Ethics‚ Religion‚ and Sustainable Production Global Marketing Management International Summer University 2010- WU‚ Wien Table of Contents Introduction 3 Problem Statement 3 The Fair Trade vision 3 Background: The Fair Trade Foundation 4 Background: Fair Trade Labeling Organization International 4 Fair Trade Mark 4 Fair Trade Pricing 5 The Fair Trade Premium 5 Question 1. Why should Starbucks‚ Kraft‚ and Nestle create ‘ethical supply chains’? 6 Question
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Content list Executive Summary 1. Company profile 2.1 History 2.2 Products and services 2.3 Finance 2.4 Vietnamese market 2.1 Summary of recent marketing strategies 2.1.1 Products 2.1.2 Pricing 2.1.3 Place 2.1.4 Promotion 2.2 Porter’s five forces 2.3.1 Threat of new entrants 2.3.2 Bargaining power of buyer 2.3.3 Bargaining power of supplier 2.3.4 Threat of substitute product and service 2.3.5 Degree of rivalry among
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Business Applications What’s Brewing at Whitbread? Although beer is still a popular alcoholic drink in the UK sales are still falling. They have dropped by eight million pints a day since the last peak in 1979. Sales of beer in pubs are at their lowest since the poorest days of the 1930s recession‚ with pubs closing at an astonishing rate of 35 a week‚ according to the British Beer and Pub Association. Some 44‚000 jobs have been lost in the British brewing industry over the past five years and
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use the space below to provide information on the organisation’s products / services and its customers. a) Describe the organisation’s products and / or services. The mainly products of Starbucks are handcrafted drinks from high quality Arabica coffee. Either cold or hot. By-products are various confectioner and bakery products and sandwiches. Starbucks also sells packed coffee beans from their own production and merchandise. b) Identify the external and/or internal customers
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Executive Summary The core objective of this report is to analyse the key strategies of the three multinational companies; Nintendo‚ Dell and Starbucks. The key strategies recognised were mainly‚ innovation‚ expansion‚ and introduction of new products‚ lowering of markets‚ use of better technology and the like. Further‚ Nintendo‚ Dell and Starbucks enjoyed the first mover advantage. They gained consumer trust and evolved as successful multinational companies. Moreover‚ Nintendo indulged in advanced
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1.Introduction | 2.Coffee shops in comparison with restaurants/hotels/fast food joints | 3.Advantage of branded coffee shops versus local ones | 4.Marketing Mix Concept | 5.Leading Brands | 5.1Café Coffee Day | 5.2Barista | 5.3Mocha | 6.Other coffee shops which are not leading | 6.1Costa Coffee | 6.2Gloria Jean | 7.SWOT Analysis | 8.Future of the Coffee
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Fair Trade Coffee: Ethics‚ Religion‚ and Sustainable Production Global Marketing Management International Summer University 2010- WU‚ Wien Table of Contents Introduction 3 Problem Statement 3 The Fair Trade vision 3 Background: The Fair Trade Foundation 4 Background: Fair Trade Labeling Organization International 4 Fair Trade Mark 4 Fair Trade Pricing 5 The Fair Trade Premium 5 Question 1. Why should Starbucks‚ Kraft‚ and Nestle create ‘ethical supply chains’? 6 Question
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| | Nescafé in russia | Executive summary Table of Content * Introduction The company overview The industry overview Coffee is the world’s most valuable agricultural commodity. The coffee industry in the United States‚ and around the world‚ has exploded in recent years. Instead of simply drinking caffeinated and decaffeinated‚ coffee consumers are trying different types of coffee‚ such as‚ cappuccino‚ espresso‚ mocha‚ and latte. Consumer demand is ever increasing‚ and
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Krause Fund Research April 19‚ 2013 Consumer Discretionary Recommendation: HOLD Analysts Thomas Sun thomas-sun@uiowa.edu Kevin Alvarez kevin-alvarez@uiowa.edu Peihong Yu peihong-yu@uiowa.edu Brian Mlot brian-mlot@uiowa.edu Starbucks Corporation (NASDAQ: SBUX) Current Price: 58.40 Target Price: $58.33 - $61.10 SBUX Tastes like Decaf Strong Earnings Record With 5 year sales growth of 9.6%‚ Starbucks has continued to demonstrate strong business operations through increasing margins‚ EPS performance
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Paraserianthes falcataria - Southeast Asia’s Growth Champion By whatever common or scientific names it is known‚ Paraserianthes falcataria (L.) Nielsen is a valuable multipurpose tree for the humid tropics. One of the fastest growing of all tree species‚ it is used for pulp and other wood products‚ fuelwood‚ ornamental plantings and shade for coffee‚ tea and cattle. Potential uses for which it is being tested include alley farming and intercropping in forest plantations. BOTANY: "Falcataria"
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