INTERGRATED MARKETING COMMUNICATION (IMC) According to Wikipedia‚ integrated marketing communications (IMC) is defined as a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross-functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data-driven‚ purposeful dialog with
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generates positive economic profits. The other reason why the soft drink industry is profitable is: * Bottling Network: Coke and Pepsi have agreements with existing bottlers which prevents it from taking on new competing brands. So no scope for future competitors due to high capital costs in setting up a new plant. * Advertising: Huge advertising costs by Pepsi and Coke which cannot be matched up to. * Brand Image/Loyalty: It is virtually impossible for a new entrant to match this scale
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for improvement. After analyzing Pepsi’s recruiting methods and cross referencing them with methods used by a similar competitor in the industry‚ Coca-Cola‚ it is evident to us that there were some things that could be improved to make the process more efficient. In general‚ Pepsi utilizes many of the same employee recruitment methods as Coca-Cola. However‚ Pepsi does not stress the importance of its official website in regards to recruiting new employees. Coca-Cola’s website‚ on the other hand‚
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strategies etc. company needs to implement individual strategies to cope with each type of change. Coca Cola Corporation is among one of the oldest corporations of the world. It has gone through many internal and external changes since it has been in existence. The company has used techniques of change management in order to survive from the consequences of those events. Coca Cola is a type of company that requires making changes in its products and business strategies according to the consumer
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Introduction: The Coca-Cola Company is the largest manufacturer and marketer of nonalcoholic beverage in the world. The company produces finished product in cans and bottles. The bottlers then sell‚ distribute and merchandise the resulting Coca-Cola product to retail stores‚ vending machines‚ restaurants and food service distributors. Coca-Cola is the most popular and biggest-selling soft drink in history as well as the best-known product in the world. The Coca-Cola Company offers nearly 400 brands
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APPENDICES Appendix1: History Of Coca-Cola The world’s most recognized trademark in the World! It is recognized by 94% of the world’s population. The world has changed in many ways since pharmacist‚ John Styth Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta‚ Georgia. However‚ the pure and simple magic of one thing remains the same - Coca-Cola. The name and the product mean so many things to hundreds of millions of consumers around the globe. Coca-Cola products are served more than
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Coca-Cola started its life as an innovative‚ new product that sought to quench the thirst of the Atlanta work force. While the target market may have expanded greatly over the past 128 years‚ that culture of innovation has stayed strong throughout the company. This innovation‚ however‚ as seen throughout the case study does not come from the hugely generalized‚ or even perfected‚ industry of the production‚ bottling‚ and distribution of Coke. Instead it comes from areas outside of Coca-Colas main
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Analysis 7.0 Implementation 8.0 Appendices 9.0 Citation Executive Summary Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes‚ businesses‚ and almost everywhere you go in your daily routine. As follows in this plan‚ Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving technologies. Coca-Cola will use its marketing tactics to help focus and separate themselves from their competitors
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Coke vs. Tap water Defining words: Stealth- secret‚ clandestine‚ or surreptitious procedure. Covertness. Surreptitious- Kept private because people won’t approve Purveyor- Dutifully Concoction- mixture of various ingredients Hyperbole- exaggerated statements or claims not meant to be taken literally. Hypocrisy- claiming to have moral standards or beliefs that contradict ones behaviour Covert gambit- not openly displayed manuver to take advantage of. 1. It will compare the coke and water. 2. “Beverage
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Coca-Cola has strong brand recognition across the globe. The company has a leading brand value and a strong brand portfolio. Business-Week and Interbrand‚ a branding consultancy‚ recognize. Coca-Cola as one of the top 20 brands in their top 100 global brands ranking in 2009.The Business Week-Interbrand valued Coca-Cola at $67‚000 million in 2009. Coca-Cola ranks well ahead of its close competitor Pepsi which has a ranking of 22 having a brand value of $12‚690 million Furthermore‚ Coca-Cola owns a
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