Title: Can Pepsi’s mid-cal Next revive its cola category? (cover story) Authors: ZMUDA‚ NATALIE Source: Advertising Age‚ 4/4/2011‚ Vol. 82 Issue 14‚ p1-90‚ 2p Document Type: Article Subject Terms: PRODUCT launches MARKETING strategy NEW product development PEPSICO Inc. -- Marketing SOFT drinks -- Marketing COLA drinks Abstract: The article considers the product launch of the Pepsi Next brand soft drink by beverage industry firm PepsiCo scheduled for the summer of 2011. The soft drink
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GLOBALISATION – The world today has been described as a ‘global village’‚ this stems from Marshall Mc Luhan’s concept that ‘the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time’. Mc Luhan has only described one aspect of how the world has become a global village. A closer examination of globalisation will indicate that indeed the barriers of space‚ time and borders which once existed
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HBR Case Study: “Introducing New Coke” 1. What is the case about? This case study is the story of Coca-Cola‚ its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”. The author Susan Fournier‚ in the case study went on by presenting the history of the Coca-Cola Company: how the company started and how throughout its history it became a brand‚ a part of everyone’s
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QUESTION 3 Why do you think that the hidden-camera videos used to promote Coke Zero were an effective way to reach its target market?Do you think a similar strategy with a viral marketing campaign on the Internet would appeal the target market for Diet Coke Plus? Coca- cola is a global megabrand whose main products are soft drinks. With globalization that has triggered fierce competition‚ this firm‚ Coca-Cola faces intense competition hence it has to increase its market share by introducing new
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word the Swot analysis makes marketing more efficient. The Swot analysis of Pepsi (600ml) is as follows : Strengths- The major strength of Pepsi is that it is one of the biggest brands in the world. Pepsi is sold in over 150 countries ‚ it is an International drink. And because it is well known in so many countries ‚ the brand automatically has earned its name in the market and has become a very credible drink. Pepsi also has excellent branding and advertising strategies. A lot of Pepsi’s advertising
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CHAPTER - 1 INTRODUCTION 1.1 INTRODUCTION This project report is prepared for the submission to the RUNGTA COLLEGE OF ENGINEERING‚ BHILAI. This project is done for “ A STUDY ON CONSUMER PERCEPTION TOWARDS PEPSI IN DURG & BHILAI”. It was based on the theoretical and practical knowledge gained by the survey. The Cold drink industry has entered in a booming stage and is now available everywhere. Proper strategy should be formulated
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Feb. 15‚ 2015 Pepsi Blue Yanran YAN Pepsi Blue Case Analysis I. Strategic Situation In 1995‚ Pepsi-‐Cola International (PCI) headquarter planned to carry out a $500 million global brand identity and logo plan‚ also known as Project Blue. The plan failed to get support from regional executives. The better way to carry out a
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Case study of There’s a Syringe in My Pepsi Can! Background Pepsi-Cola is a soft drink produced by PepsiCo. This soft drink was first introduced on August 28‚ 1898 by pharmacist Caleb Bradham. This paper is a case study of a hoax perpetrated on PepsiCo on June 9‚ 1993. It all began when an 82-year-old man‚ Earl (Tex) Triplett and his wife Mary Triplett said that they had found a syringe similar to that used by diabetics in a can of Diet Pepsi. The can was turned over to their lawyer‚ which could
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Read “The Coca-Cola Company Struggles with Ethical Crises” case. Write a four to six (4-6) page paper in which you: Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. Determine which of the issues/dilemmas you identified was the most significant. Explain your reasoning. Determine what steps Coca-Cola should have taken to prevent the issues you identified from arising in the first place. Analyze how Coca-Cola responded to the crisis and determine if this was
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remotest of the rural area will have these companies products. While people have to tread miles for bringing clean water‚ pepsi‚ cola will be within their easy reach. What will be the choice they tend to make? They will obviously buy cola‚ pepsi to satitiate their dry throat. While on the one hand water is very good for our body and helps cure many disease‚ excessive drinking of cola items will slowly make some undesirable impact on our body. CSE have many times proved that it contains unwanted
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