A Project report On A study to understand market acceptability of Pepsi Atom In partial fulfilment of the requirements of Master of Management Studies Conducted by University of Mumbai “A study to understand market acceptability of Pepsi Atom” under the guidance of Prof. Rajesh Vyas in partial fulfillment of the requirement of Masters of Management Studies by University of Mumbai for the academic year 2012 – 2014. _______________ Prof. Rajesh Vyas Project Guide
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MGT 3319 - Critical Thinking Case for Peer Review (2014) Saying No To An Investor Dear Management Team: Word Count: 299 Since the development of Honest Tea‚ we had a mission of to create a beverage company that is dedicated to providing wholesome‚ healthy teas and juices that use all natural‚ organic‚ unprocessed ingredients. We relay this message to our customers with a “No High Fructose Corn Syrup” label on our products. By doing so‚ we have connected with those customer’s who are looking for
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A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
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Marketing Mrs. Lauren K Paisley Case#1: Coke Zero 2/25/2013 The Coca- Cola first started or made its debut in 1886 in Atlanta in a pharmacy soda fountain which was sold for 5 cent a glass. The coca product has been enjoyed ever since then. The company continues its long-standing association with athletics events including the Olympic Games and the FIFA World Cup. By promoting such event it helps support the case of promoting Coke Zero. The Coca-Cola Company segments markets for its products
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PESTEL Analysis for Coke Coca-Cola is recognized as the world’s most valuable brand. Political * Firstly we should mention that Coca Cola is a manufacturer and distributer of drinks and syrup that fall under a variety of food laws‚ mainly the FDA (Food and Drug Administration). If those standards (may differ strongly) are not met‚ potential fines may apply. The FDA ensures and certifies that ingredients meet the laws globally. * Changes in laws‚ especially new tax laws or tax rate changes
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GLOBALISATION – The world today has been described as a ‘global village’‚ this stems from Marshall Mc Luhan’s concept that ‘the globe has been contracted into a village by electric technology and the instantaneous movement of information from every quarter to every point at the same time’. Mc Luhan has only described one aspect of how the world has become a global village. A closer examination of globalisation will indicate that indeed the barriers of space‚ time and borders which once existed
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Coca Cola is the leading manufacturer‚ marketer and distributor of soft drinks in the world. With domestic market nearing saturation‚ the potential for growth lies in international markets. In recent years‚ economic‚ political and social changes have made the global environment more uncertain‚ forcing Coke to reevaluate its strategy‚ structure and culture to maintain a competitive advantage. The following is a dynamic analysis that tracks the evolution of Coke’s strategy from global standardization
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Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. Coke Zero is Coca-Cola’s biggest product launch in 22 years‚ and primarily targets young adult males. In the U.S.‚ advertising has reflected that by describing the drink as "calorie-free" rather than "diet"‚ since that demographic associates diet drinks with women. SWOT Coca-Cola Zero is a sugar-free‚ zero calories soft drink produced and distributed by The Coca-Cola Company. This
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A Training Report To Study marketing strategies of coca-cola (Submitted in Partial fulfillment of the requirement of bachelor of business Administration‚ Distance Education) Punjab Technical University Training report guide: Submitted by: Name: Name: Designation: Enrolment no: Specialization: Remark of External Examiner Name: Marks Scored: Designation Signature:
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what did I see? Coke and Coke Zero‚ the original and the supposed ’clone.’ Now‚ naturally being an extremely inquisitive person‚ I decided it was time to do an experiment. I grabbed one of each and about 10 of those little water cups and went over to the completely unsuspecting group I had come with. Little did they know‚ they were about to be a part of my scientific experiment‚ and the truth would be revealed. One by one‚ each of my friends took turns being a victim in the study‚ being forced to
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