Effective branding is one of the important element for the Fiat and Chrysler to adopt in short and long terms. There are few recommendations for both companies to improve their brand images in world market. The first recommendation is the companies should differentiate and position the brand effectively. Before embarking on brand building‚ the companies have to take time to differentiate it so that the companies able to attract attention and stand out from competitors. To differentiate the brand
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Mal J Nutr 14 (1): 25 - 39‚ 2008 Food Consumption Patterns: Findings from the Malaysian Adult Nutrition Survey(MANS) Norimah AK1‚ Safiah M2‚ Jamal K3‚ Siti Haslinda4‚ Zuhaida H5‚ Rohida S6‚ Fatimah S3‚ Siti Norazlin2‚ Poh BK1‚ Kandiah M7‚ Zalilah MS7‚ Wan Manan WM8‚ Fatimah S2 & Azmi MY9 1 2 3 4 5 6 7 8 9 Department of Nutrition and Dietetics‚ Faculty of Allied Health Sciences ‚Universiti Kebangsaan Malaysia‚ Jalan Raja Abdul Muda Aziz‚ 50300 Kuala Lumpur‚ Malaysia Nutrition Section‚ Family Health
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ZIMBABWE TOURISM BRANDING IN PERSPECTIVE: CAN THE UNDISCOVERED TOURISM GEMS BE THE PANACEA TO DESTINATION COMPETITIVENESS? Mirimi Kumbirai1 ‚ Shumba Keron1 ‚ Chiutsi Simon1 ‚ Hurombo Brighton1 ‚ Mangwiro Marvellous2 1 Department of Travel and Recreation Management‚ Chinhoyi University of Technology‚ Zimbabwe. 2 Department of Hospitality and Tourism‚ Chinhoyi University of Technology‚ Zimbabwe. *Corresponding author‚ e-mail: kmirimi@yahoo.com or kmirimi@cut.ac.zw Abstract The macro-economic
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Table of content • The evolution of Diesel’s identity page 3 • The analysis of both brands: Diesel & StyleLab page 6 • D-Diesel and StyleLab: How closely should they be associate in the mind of consumer? page 10 • Three possible branding strategy for the StyleLab brand and their variants page 12 • Diesel: a continuous evolution since 1978 to the present page 14 • References page 17 2 1.1 The evolution of Diesel identity The fashion industry is very complicated‚ large and ever evolving as taste and
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The project begins with introduction about the FMCG sector in India‚ introduction about HUL and P&G with respect to soaps and detergents segment‚ comparing brand management strategies with respect to soaps and detergent‚ Research methodology used in the research work‚ Objective of the study‚ Scope and need of the study‚ Limitations of the study. It is followed by a brief about the Data Analysis and interpretations‚ the project report ends with the Conclusions and Findings‚ Suggestions and Recommendations
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Now a lot of branding either town or event branding are increasing to rise to the challenge of expressing it persuasively. However‚ many continue to think that branding is simply a logo which changes with each publicity campaign. According to Peter Economides in Rhode‚ to cope with it means dealing with our own social psychology as a society and individuals. Branding is not about selling the country. It’s about believing again‚ it’s about relighting the flame. So‚ it’s mean that rebranding is about
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Do social media contests really help in branding or do they die away as mere publicity stunts?" Social Media contests in particular have gained in popularity and can be a powerful catalyst for spreading a brand’s message where it matters most. Online marketers are finding that social media is great for holding online contests that boost awareness and engagement for consumer brands. One of the most tempting types of social contests for brands to run is the “Retweet to Win” style contest on Twitter
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Case Analysis: Colgate-Palmolive Precision Toothbrush Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Rick McPherson/Brian Marr Monique Priestley Winter 2011: MCDM COM588 Digital Media Marketing & Branding Table of Contents Analysis & Strategy Executive Summary Situation Analysis Strategic Alternatives Proposed Strategy 1 1 1 2 3 4 4 5 5 6 6 6 7 7 7 8 8 9 9 9 i Appendix A: Competitive Strategy Porter’s Generic Strategies Applied
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If Colgate-Palmolive wants Cleopatra to be successful in Canada‚ they need to make a few major changes to their strategy. As seen from the first assignment on segment attractiveness‚ the Canadian soap market has matured and the only way to grow is by drawing more market share from competitors. Although they targeted the correct segment by focusing on Skin Care‚ they made several mistakes by making assumptions and conducting incomplete research before product launch. Colgate-Palmolive should hit
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SWOT Strengths ColgateColgate-Palmolive is recognized as the world’s leader in personal care sales which included oral hygiene products like toothbrushes and toothpastes. In 1991‚ its sales topped at $6 billion and profits at $2.76 billionand as it cornered 43% of the world’s toothpaste market and 16% of the world’s toothbrush market. In the United States‚ the world’s largest market‚ ColgateColgate-Palmolive holds the number one spot in toothbrush sales with a market share of 23%. From these
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