Branding is an extremely important part of any business; your brand represents the company as a whole and strong branding creates recognition and referrals. A company’s brand is the way a customer perceives them‚ people tend to do business with companies they are familiar with. If your branding is consistent and easy to recognise‚ it can help people feel more at ease purchasing your products or services. A brand needs to be memorable and recognisable‚ if a customer uses your services and can’t remember
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city. So far‚ Urban Art Guide covers only Berlin‚ but plans are underway to extend this concept to other cities in the world. Both Adidas‚ the worldwide famous sport brand‚ and iPhone‚ Apple’s latest technological gem‚ will benefit from this co-branding enterprise. On the one hand‚ Adidas’ Urban Art Guide is a way for iPhone to expand its target market and convey a different brand image. This will enhance their brand equity by increasing its differentiation‚ relevance and esteem in customers’ minds
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A Preliminary Examination of Berry‚ Seiders and Grewal’s (2002) Five Dimensional Measure of Convenience in a Service Setting Yi-Wei Chang‚ Michael Jay Polonsky‚ Olga Junek‚ Victoria University Abstract Convenience - the ability to reduce consumer’s time and energy costs in purchasing or using goods and services - has become an important attribute for time poor consumers. Berry‚ Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision
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Sunsilk http://www.unilever.co.uk/brands/personalcarebrands/sunsilk.aspx http://www.unilever.com.my/brands/personalcarebrands/sunsilk.aspx Originally launched in the Netherlands in 1956‚ Sunsilk provides haircare solutions in 80 countries around the globe. No matter the hair type or problem‚ we have the products and the know how to make your hair feel and look beautiful. Our passion in life is to help women celebrate looking beautiful everyday‚ anywhere. Bad hair days are history Take on life
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What is marketing and how do you feel that marketing will assist you in your career?’ Marketing has a broad definition‚ defining market as a definite concept is difficult .Marketing is how a product gets from an intellectual idea to an individual‚ person or a business .Many different steps require accomplishment to transform an idea to a product that someone are willing to pay and make profits for the seller using various advertising tools such as TV‚ radio‚ magazines and direct sales to tout capabilities
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Overview of Marketing and Branding Products of Bharat Petroleum Corporation Limited Overview Bharat Petroleum offers a full range of Automotive Engine Oils‚ Gear Oils‚ Transmission oils‚ Specialty Oils and Greases. The correct usage of these Lubricants of right quality ensures prolonged and trouble free vehicle operation‚ providing maximum benefits to the users of present day modern vehicles. Overview In line with the economic liberalisation in India‚ Lubricants was the first downstream Petroleum
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African Journal of Business Management Vol. 5(8)‚ pp. 3410-3423‚ 18 April‚ 2011 Available online at http://www.academicjournals.org/AJBM ISSN 1993-8233 ©2011 Academic Journals Full Length Research Paper Branding satisfaction in the airline industry: A comparative study of Malaysia Airlines and Air Asia Kee Mun‚ Wong* and Ghazali‚ Musa Faculty of Business and Accountancy‚ University of Malaya‚ 50603 Kuala Lumpur‚ Malaysia. Accepted 23 March‚ 2011 Brand is crucial in differentiating the
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Contents Introduction 2 Literature review 2 Branding 2 Packaging 2 Labeling 2 Branding‚ packaging and labeling as labeling as strategies to face stiff market competition today 3 The benefits of branding : 3 Memorability 3 Oyalty 3 The benefits of packaging 5 Function 5 Attraction 6 Promotion 6 Facilitates Purchase Decision 6 Differentiation 6 The benefits of labeling 7 Control 7 Branding 7 Structural 7 Value 8 Conclusion 8 Introduction Competitive market
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Budapest MBA DISSERTATION SUMMARIES The role of corporate branding in Serbian mobile phone operator market Gajo Vanka MBA Course in Agribusiness and Commerce Subsidized by the European Union TEMPUS CD_JEP 40067-2005 at University of Belgrade Key words: Corporate branding‚ Services & Quality‚ Loyalty & Trust‚ Price‚ Switching and Mobile Network service providers Purpose This research is carried out to know the role of corporate branding in mobile phone network along with different influencing
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HOW DIFFERENT ARE BRANDING STRATEGIES IN THE PHARMACEUTICAL INDUSTRY VERSUS FAST MOVING CONSUMER GOODS? Abstract The objective of this paper is to analyse the branding strategies used currently in the pharmaceutical industry and compare it to the best practices in Fast Moving Consumer goods. First the authors review the differences in the way branding is defined and organised in pharmaceuticals versus FMCG and identify why branding could be leveraged in the pharmaceutical industry to help
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