Market Segmentation Survey Abstract In the following paper we study the theory of market segmentation‚ the approaches to the profiling mechanisms to establish profit-maximizing segmentation‚ in order to keep on in a competitive market as the airline transportation is‚ after the liberalization. Also a short survey on the segmentation discrete choice modeling is made to bring the theory to the practice. Keywords: Market segmentation‚ airline transportation‚ discrete choice models. 1. Introduction
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Marketing Strategy (Clearsil Case Study) Akshay Palkar - 70 Pratik Shetty - 107 Tina Lucas- 78 Anirudh Nair - 82 Prajakta Pawar - 91 Rushikesh Dixit - 67 Kalpesh Hiwase - 74 Mahendra Mane - 79 Rahul Girisan - 120 Elisha Mahapatra - 121 1. Who should be Clearasil’s core consumer target – Teens (11-17) only‚ Young Adults (18-24) only or both Teens and Young Adults? * CS has to categories their products into young teens (11 to 15)‚ late teens (16 to 19) and young adults (20 to 24)
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India‚ which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction.
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targeted might vary for one communication tool to another‚ however the company uses these different marketing tools to target the entire consumer market right from young to old‚ students to retirees‚ etc. As a result it can be stated that one of the segmentation variables on the basis of which Telstra targets consumers is the demographic variable of age. 3. Communication Objective: Advertising (Outdoor Media/ Billboard): This advertisement aims at attracting the consumers to purchase the latest
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Michelin case study ENVIRONMENT ANALYSIS Strategic Business Units Commercial vehicles Passenger vehicles Others Original equipment Segment 1 Segment 2 Segment 3 Replacement Segment 4 Segment 5 Segment 6 Key Success Factors Commercial vehicles Passenger vehicles Others Original equipment Price Tire design Tire performance: Durability Retreadability Price Tire design Tire performance: Durability Price Tire performance: Quality Durability Replacement Price Distribution service Tire
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Meli Marine Case Study Strategy Analysis Significant Factors For Attractiveness of The Industry • Global commerce trade is primarly dependent on trans-ocean shipping; roughly 90% of general cargo is shipped via container Based on the container shipping value chain‚ there are several segments to expand and integrate the business and enter the market. This would provide benefit of business diversification hence decreasing risks According to the volume of growth of shipping lanes (Exhibit 6)‚ every
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Introduction and background of Report The tooth paste industry is one typical model of an oligopoly meaning that it is dominated by a small number of major firms such as Colgate-Palmolive‚ Procter and Gamble and GlaxoSmithKline(Aquafresh) (Industry structures 17. 2008.).The competition among the different companies have always been ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just
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WAL-MART’S CURRENT STRATEGY INTRODUCTION Wal-Mart operates more than 11‚000 retail units under 69 banners in 27 countries and e-commerce websites in 10 countries. (Wal-Mart.com) They employ 2.2 million associates around the world; 1.3 million in the U.S. alone. Wal-Mart provides general merchandise: family apparel‚ health & beauty aids‚ household needs‚ electronics‚ toys‚ fabrics‚ crafts‚ lawn & garden‚ jewelry and shoes. Also‚ the company runs a pharmacy department
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concept of the case is based on the non-demographic segmentation‚ by which he meant the classification of consumers according to criteria other than age‚ residence‚ income‚ and such. In order to serve as a basis for marketing strategy the predictive power of marketing studies based on demographics was no longer strong enough . There are other factors for example buying patterns had become far better guides to consumers’ future purchases. Effectively incorporated non-demographic segmentations could serve
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