decides their product and market growth strategy. When to use it Ansoff’s growth matrix suggests that a business’ attempts to grow depend on whether it markets new or existing products in new or existing markets. How to use it This matrix helps companies decide what course of action should be taken given current performance. The matrix consists of four strategies: • • • • Market penetration (existing markets‚ existing products): Market penetration occurs when a company enters/penetrates
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Social penetration theory was formulated by psychology professors Irwin Altman and Dalmas Taylor as their attempt to describe the dynamics of relational closeness. They proposed that closeness occurs through a gradual process of self-disclosure‚ and closeness develops if the participants proceed in a gradual and orderly fashion from superficial to intimate levels of exchange as a function of both immediate and forecast outcomes.[1] This psychological theory‚ as with many others‚ is applied in the
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Communication is what essentially drives the world around. Whether it is online or face-to-face‚ communication plays a critical role in our lives. Social penetration theory is a communication theory that deeply defines how important communication as it relates to the relationships people have with one another and how individuals build them up and make them stronger. As humans‚ we interact with each other on a daily basis and relationships are developed‚ some you may refer to as acquaintances‚ some
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it was difficult to guess events and to consider about the relations between episodes. Honestly‚ I was unimpressed. There are two main characters in the book: John Johnson and Susan Colgate. Firstly‚ Johnson is a successful movie producer. He will make a movie which is named in the novel B movie. Secondly‚ Colgate is a child pageant star. When she was going to United States there was an air crash. Although this accident she survived without scratch. Nevertheless she is a B movie actress that Johnson
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effective predatory pricing provision Garth Campbell* The level of criticism directed at s 46 of the Trade Practices Act 1974 (Cth) for its inability to capture predatory pricing indicates that smaller businesses are extremely concerned about this practice. Such criticism reached its peak following the High Court’s decision in Boral Besser Masonry Ltd v ACCC (2003) 215 CLR 374‚ which rejected a claim of predatory pricing. Since then‚ the Birdsville Amendment and other recent amendments to s 46 have attempted
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Case Analysis: Colgate Precision Prepared for Instructor University Prepared by Student University October 19‚ 2011 INTRODUCTION Colgate-Palmolive has been researching and developing a superior toothbrush‚ the Colgate Precision‚ and as the Precision Product Manager I have overseen the development of the Precision from start to finish. We have been developing a technical innovation in the toothbrush industry‚ and with the product’s launch pending there have been several factors
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COLGATE-PALMOLIVE ANALYSIS Section I - Business Overview Colgate-Palmolive is a leading consumer products company with businesses in two main product segments – Oral‚ Personal and Home Care; and Pet Nutrition. The company operates in more than 200 countries and this geographic diversity and balance help to reduce the Company’s exposure to businesses and other risks in any one country or part of the world. The company’s main competitors are Proctor & Gamble (PG)‚ Johnson & Johnson (JNJ)
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Introduced in September 2002‚ Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal
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Issues Hawley & Hazel (H&H) is a company who have sold pharmaceutical product in Asia and by 1985; it was bought at 50% by Colgate Palmolive‚ an important US manufacturer of personal hygiene products. Indeed‚ Colgate wanted to acquire overseas assets and tap into the growing Asian market. Besides‚ H&H imposed a “silent management” within the partnership. Therefore‚ Colgate signed an agreement which assure no management right. The most popular product of H&H called “Darkie”‚ toothpaste used a
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The Fuqua School of Business Duke University International Strategy: WBA 434 Professors Heath‚ Huddart‚ & Slotta Transfer Pricing 1. Overview An essential feature of decentralized firms is responsibility centers (e.g.‚ cost-‚ profit-‚ revenue-‚ or investment-centers). The performance of these responsibility centers is evaluated on the basis of various accounting numbers‚ such as standard cost‚ divisional profit‚ or return on investment (as well as on the basis of other non-accounting measures‚ like
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