of social media continues to rise‚ organizations of all types and sizes are recognizing the ways in which social media can help them better understand‚ respond to‚ and attract the attention of their target audience. As a result‚ businesses are now jumping on the social media bandwagon at a rapid pace‚ embracing blogs‚ social networks‚ wikis‚ and other vehicles to achieve their marketing and public relations goals. What types of benefits can corporations achieve with an effective social media
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http://www.socialmediaexaminer.com/12-ways-to-market-your-event-with-social-media/ Positive/Main thoughts http://www.makeuseof.com/tag/flash-mob-participate-examples/ http://www.chrisbrogan.com/how-events-can-use-social-media/ Arguments/opinions http://thenextweb.com/uk/2011/05/11/half-of-uk-businesses-ban-social-media-at-work/ Newspaper article/ negatives/argument http://www.guardian.co.uk/commentisfree/2011/dec/08/social-media-blackberry-messenger http://www.nytimes.com/2011/08/26/world/europe/26social
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ASSIGNMENT 1: SOCIAL MEDIA In today’s world where on-line business transaction is a norm‚ Social Media Outlets are sprouting just about every now and then to cater to the demands of the consumer public as well as to provide the means for different businesses to advertise and promote their respective services into the frontlines. Facebook‚ by far‚ is presently one of the leading Social Media platforms1 used by businesses to reach-out to consumers and possible business partners. With this
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defines social media as interactive platforms via which individuals and communities create and share user-generated content using the internet or mobile phones. (Social Media: Cambridge Dictionary) These includes traditional social networking sites like Facebook and Twitter‚ video sharing websites like YouTube and even mobile social media applications like Apple Apps. In this article‚ we will be critically analysing two different companies namely Ben & Jerry and SMRT in their use of social media and
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Social Media Melissa LEG 100 January 20‚ 2013 Social Media I will begin‚ by outlining the four components of a legally astute manager. 1. A set of value laden attitudes about the importance of law to firm success. 2. A proactive approach to regulation. 3. The ability to exercise informed judgment when managing the legal aspects of business. 4. Context-specific knowledge of the law and the appropriate use of legal tools. Legally astute managers‚ even in
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inquiry into a social problem‚ explain phenomena by gathering numerical data that are analyzed using mathematically based methods e.g. in particular statistics." Since the study emphasizes on the effects of media to the sophomore accounting students (e.g positive and negative) within their respective environment‚ the quantitative was the most suitable method to be used in the study. As shown in Figure 2‚ the variables of the study involves how frequent students use media a.) Social media b.) Mass media;
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SAMPLE SociAL MEdiA tactical plan social media tactical plan This plan includes the tactical objectives to be used to accomplish the following social media goals: 1. Increase inbound leads at a low cost 2. Expand reach of thought leadership content 3. Engage and excite influencers 4. Better understand‚ identify‚ and engage potential buyers 5. Improve customer service and satisfaction 6. Enhance outbound campaign program effectiveness Blog Social Networks Microblogging Social PR Widgets Booking
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Social Media Design For Dummies By Janine Warner‚ David LaFontaine Great social media design means knowing how to create a professional‚ effective‚ and cohesive profile that will better communicate your brand’s story to future partners‚ employers‚ and customers. Social media is an important way to build personal and professional networks‚ search for jobs‚ find old friends‚ and more. Discover the essentials tools you’ll need to help manage or share your social media‚ research trends‚ and keep up
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Communication theory is a field of information and mathematics that studies the technical process of information and the human process of human communication. According to communication theorist Robert T. Craig in his essay ’Communication Theory as a Field’ (1999)‚ "despite the ancient roots and growing profusion of theories about communication‚" there is not a field of study that can be identified as ’communication theory’ Origins[edit] The fundamental problem of communication is that of reproducing
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currently using various types of social media. The leading social network Facebook currently has over 1.2 billion members. (Internet). In the words of Clay Shirky “Our social tools are not an improvement to modern society; they are a challenge to it.” The increased use of social media has begun to take negative and detrimental effects on society. Actions need to be taken in order to ensure the safety and well-being of internet users. Since the use of social media has many negative effects on daily
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