Social Media
ASSIGNMENT 1: SOCIAL MEDIA
In today’s world where on-line business transaction is a norm, Social Media Outlets are sprouting just about every now and then to cater to the demands of the consumer public as well as to provide the means for different businesses to advertise and promote their respective services into the frontlines. Facebook, by far, is presently one of the leading Social Media platforms1 used by businesses to reach-out to consumers and possible business partners. With this growing trend, the conduct of business has greatly evolved from physically exchanging goods and services where the buyer and seller meet-up face-to-face, into the hassle-free on-line transaction and trading. Although these new means has brought about new challenges and risks in the conduct of business, marketing managers still adhere to the basics of running and promoting their respective businesses. These four (4) components are the foundation and guiding principles of a legally astute marketing manager in weighing day to day decisions in today’s modern world.
The first component is having a set of value-laden attitudes on the importance of the law to the firm’s success. Recognizing the importance of the law serves as the foundation in making all the decisions in every corporation. With this follows the observance of a set of corporate standards and attitudes that is anchored on the legality of each action. At the end of the day, it is not the question of how much you have made for the success of the company, but it is on how you did it. The businesses’ reputation is always at stake most specially when promoting products and services online and this requires a great amount of trust and confidence between the company and the buyer/consumer. Observing the legal aspects in every decision and transaction will greatly build-up the company towards positive growth.
The second guiding principle of a legally astute manager is practicing a proactive approach to
In today’s world where on-line business transaction is a norm, Social Media Outlets are sprouting just about every now and then to cater to the demands of the consumer public as well as to provide the means for different businesses to advertise and promote their respective services into the frontlines. Facebook, by far, is presently one of the leading Social Media platforms1 used by businesses to reach-out to consumers and possible business partners. With this growing trend, the conduct of business has greatly evolved from physically exchanging goods and services where the buyer and seller meet-up face-to-face, into the hassle-free on-line transaction and trading. Although these new means has brought about new challenges and risks in the conduct of business, marketing managers still adhere to the basics of running and promoting their respective businesses. These four (4) components are the foundation and guiding principles of a legally astute marketing manager in weighing day to day decisions in today’s modern world.
The first component is having a set of value-laden attitudes on the importance of the law to the firm’s success. Recognizing the importance of the law serves as the foundation in making all the decisions in every corporation. With this follows the observance of a set of corporate standards and attitudes that is anchored on the legality of each action. At the end of the day, it is not the question of how much you have made for the success of the company, but it is on how you did it. The businesses’ reputation is always at stake most specially when promoting products and services online and this requires a great amount of trust and confidence between the company and the buyer/consumer. Observing the legal aspects in every decision and transaction will greatly build-up the company towards positive growth.
The second guiding principle of a legally astute manager is practicing a proactive approach to