marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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Hong Kong Peninsula’s OLI study of Qatar market 1 Ownership Advantages According to Dunning’s eclectic OLI framework [1993]‚ the ownership specific advantage is talking about control issue such as cost‚ benefit and risk of inter-firm relationships. These issues can be justified as three elements: Firm Size‚ Multinational Experience‚ and Ability to develop differentiated Products. Dunning and McQueen [1981] also point out that the foundation of the firm entering new market is able to acquire
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Review 5 Hypothesis 5 Data and methodology 6 3.1. Study site 6 3.2. Online Survey 7 Limitations 9 References 11 Introduction In the first half of 2012‚ there were some 760 000 overnight MICE visitor arrivals to Hong Kong‚ an increase of 4.8 per cent over the same period last year.(Tourism Fact Sheets‚ HKTB‚ 2012) The importance of events as an element of destination tourist offers is reflected in tourist‚ social and cultural functions. It is by means of tourist
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Essay: City Marketing In Europe During the course of the minor‚ the terms “dilemmas and paradoxes” have been strongly linked to City Marketing. Typically‚ when defining city marketing it is directly related to appeasing the wants and needs of all stakeholders who are in close nit to the city. A stakeholder is anyone who has any interest in the city such as; government‚ inhabitants‚ workers‚ tourists‚ social groups. Every stakeholder must be looked at when trying to promote a city‚ but by doing
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organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
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Jane Addams (September 6‚ 1860 - May 21‚ 1935) was a pioneer settlement social worker‚ public philosopher‚ sociologist‚ author‚ and leader in women’s suffrage and world peace. In an era when presidents such as Theodore Roosevelt and Woodrow Wilsonidentified themselves as reformers and social activists‚ Adams was one of the most prominent[1] reformers of the Progressive Era. She helped turn the US to issues of concern to mothers‚ such as the needs of children‚ public health‚ and world peace. She said
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in Hong Kong‚ Key Trends and Opportunities to 2018 ©reportscue Synopsis: The report provides in-depth market analysis‚ information and insights into the Hong Kong life insurance segment‚ including: • The Hong Kong life insurance segment’s growth prospects by life insurance category • Key trends and drivers for the life insurance segment • The various distribution channels in the Hong Kong life insurance segment • The detailed competitive landscape in the life insurance segment in Hong Kong • Detailed
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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Chief Executive Leung Chun-ying said on Monday Hong Kong should think of ways to expand its tourism facilities to capitalise on the growth of mainland tourists. He made the remarks after meeting with Guangdong Governor Zhu Xiaodan during a conference on cross-border co-operation held in Hong Kong. We should actively study how to expand our capacity so that the pressure brought about by tourists can be reduced in some districts CHIEF EXECUTIVE LEUNG CHUN-YING Leung said his administration and
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In this modern world‚ the majority of people in rich cities own cars. Cars are cool‚ comfortable‚ and convenient. But have people ever thought about and realized the damage private cars are doing to our community? I think not. People buy cars for their own benefit‚ with no regard for the fact that the emissions from vehicles are contributing to global warming. Moreover‚ especially in overpopulated Hong Kong‚ the high density of private cars causes massive traffic jams and accidents. Therefore‚ the
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