SIX FLAGS AMERICA’S FAVORITE THRILLS "GO BIG! GO SIX FLAGS!" Proposal: Strategic Marketing plan for SIX FLAGS September 2012 * Table of Contents 1.0 INTRODUCTION 3 2.0 ANALYSIS 4 A) EXTERNAL ANALYSIS 4 I) PEST ANALYSIS 4 II) PORTER FIVE ANALYSIS 6 B) INTERNAL ANALYSIS 7 I) VALUE CHAIN ANALYSIS 7 II) INTERNAL STRENGTHS AND WEAKNESS 10 3.0 STRATEGY FORMULATION:ALTERNATIVES 11 I) MARKET DEVELOPMENT: FINDING ASIAN PARTNER 11 II) PRODUCT DEVELOPMENT: CUTTING THE
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Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited‚ a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company‚ Disney HK. It aims to analyse
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in an attempt to pair parties according to their interests. The proliferation of the internet has since served as a catalyst for interaction by providing a highly informal/low pressure setting. The sheer convenience and ease of use is making online-dating agencies increasingly popular amongst single individuals. By setting up a profile‚ people are able to determine how they come across on the first impression. The use of messaging systems such as email or instant messaging serves as a “pre-date”‚
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Gu@morganstanley.com Tough Outlook for 2015‚ Downgrade to UW Industry View In-Line Stock Rating Underweight Price Target HK$3.50 +852 3963-0277 Angela Moh Angela.Moh@morganstanley.com +852 2848-5405 Morgan Stanley appreciates your support in the Institutional Investor 2015 All-Asia Research and Sales Team Survey. Voting will open in January. Giordano International ( 0709.HK ‚ 709 HK ) We see limited improvement in 2H14 and 2015 in view of a challenging retail environment and Giordano’s eroding pricing
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represents the background and experience of the individuals‚ which including integrity‚ past performance‚ and evidence of financial acumen. First‚ Darren Li has a good payment record during the 5 years with our bank. Also‚ our bank had granted him a HK$200‚000 overdraft facility for private uses in 2013‚ which had not recorded any overdue payment or other problems. He also did not require to extend his overdraft amount for private uses with generally only used half of the overdraft amount and able
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latest business venture‚ adMart‚ a directmarketing company that sold groceries and electronic products through the Internet and phone-in orders‚ and offered free delivery service. At stake was a slice of the market worth more than HK$55 billion (US$7 billion) a year (HK Standard‚ 22 August 1999). Mr. Jimmy Lai had broken into other markets in the last ten years with Giordano (a casual wear chain-store)‚ Next Magazine (a weekly magazine)‚ and Apple Daily (a daily newspaper). But this time‚ he was taking
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Internal Strengths: Location of stores‚ Directly import goods from country of origin‚Well-known brand name in HK‚ High market share‚ Good connection with Japan’s supplier Weaknesses: Lack of experience in retailing‚ Low net profit‚ Bulky purchase is required from Country of origins without knowing the popularity Marketing: The early mission for 759 Stores was to fight against large-chain supermarkets. 759 Stores practises a ’Small Profit‚ Quick Return’ strategy: selling each product at a wafer-thin
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Research Problem What is the information searching pattern when students evaluate the University in HK or overseas. According to research‚ the students from top tier university and affluent urban cities are more likely to further their study in HK. The program should target this segment and highlight the three most important features in the promotion campaign— The peerless Full time program in HK‚ three certification‚ bright career prospect. To choose the communication channel‚ the social network
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order to understand the nursing process. The purpose for this paper is for nursing students to learn how to use the nursing process‚ how to properly document their findings and assessments‚ and correctly implement APA formatting in a formal paper. HK passed away October 25‚ 2009 at the age of 87. He was a Caucasian male. He was married but his wife passed away before him. He had one daughter‚ who took care of him before he was admitted to the ECF in August of 2009. He attended high school until
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revenue every year? They get paid nothing while their coaches and presidents are depositing checks of millions of dollars into their own bank. Don’t you think that college athletes should be compensated for all the work that they do? Paying college athletes has been a controversy for over a century‚ dating back to what is considered to be the first intercollegiate competition. Fact is college athletes want to get paid beyond a scholarship. Yes‚ scholarships pay for the student’s tuition‚ books
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