PRASETIYA MULYA is an introduction of New Product into its market it is the early stage of “introduction phase” in PLC Sales Volume I n t r o d u c t i o n E a r l y G r o w t h R a p i d G r o w t h S l o w G r o w t h E a r l y M a t u r i t y Maturity E a r l y Decline D e c l i n e Time The day the new product launched into its market is usually called “D-day” ! NPD/ M.Crawford-A.Di Benedetto/Ch
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Product Positioning "Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a product—or the bulk of the product. Once segmentation has defined this group ("active seniors‚" "affluent professional working women‚" "teens") the positioning of the product consists of creating
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Computer programmers put in writing‚ analysis‚ and maintain programs and/or software which run the computers; they also write programs for coding into computer language. Programmers work long hours with concentrated workloads against firm deadlines. Here is a listing of some of the tasks that Computer Programmers carry out: • Code instructions into programming languages • Debugging programs • Organize records and reports • Assisting computer operators to resolve computer issues • Train amateurs
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History of Computers Glenn G. Fabia Department of Computer Science Ateneo de Naga University A typical computer operation back when computers were people. Counting Tables History of Computers 2 A Modern Day Abacus (Oldest surviving‚ 300 B.C) Note how the abacus is really just a representation of the human fingers: the 5 lower rings on each rod represent the 5 fingers and the 2 upper rings represent the 2 hands. History of Computers 3 Napier’s Bones In 1617 John Napier
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Introduction to computer Basics Background This topic will discuss the introduction to the use of the computer in the business area‚ including the basic hardware and software concepts. Information technology (IT) is one of the key resources in the modern business environment. We have lived during the past 20 years in a period that has strongly emphasised the strategic importance of information technology. Consequently‚ those currently involved in management have a clear vision of the technology’s
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a. KCN sells and services micro-computers‚ networking hardware and software to business customers. b. The industry is sensitive to economic conditions and very competitive‚ with KCN competing with companies much larger than itself. c. KCN’s long-term success depends on its ability to attract and retain qualified information technology personnel. d. The annual growth in spending for information technology products and services is expected to be 6% per year
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Assignment 1: Computer Archtecture Intro to Info Technology – CIS 106031VA016-1144-001 Professor John Murnane May 4‚ 2014 Von Neumann Architecture Von Neumann architecture is a stored program architecture with no differentiation between data and instruction memory. Both the data and instruction reside on a single chip. The concept of no differentiation between data and instruction memory is accurate‚ but existing on one chip has nothing to do with it. Most computer memories
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History of Computer Introduction Man’s progress is measured by sophistication of his tools. First‚ he discovered how to control fire. Eventually‚ he invented the wheel. He built boats and earned to harness the wind. As soon as commerce developed in the early societies‚ people recognized the need to calculate and keep track of information. They soon devised simple computing devices and bookkeeping systems to enable them to add‚ subtract‚ and simple record transactions. Today‚ we are witnessing
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------------------------------------------------- Product management From Wikipedia‚ the free encyclopedia Marketing | Key concepts | Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance | Promotional content | Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex
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Concepcion BSBA MM 3-1 Professor Rosalinda G. Mayor Product Management Table of Contents Pantene Marketing Plan I. Executive Summary II. Situational Analysis A. Industry Analysis B. Competitor Analysis C. Standard Marketing Mix * Product * Price * Promotion * Distribution D. Current Target Markets Demographics * Geographic and Company Structure * Demographic and Psychographic E. Product Positioning F. Macroeconomic Considerations
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