SALES AND DISTRIBUTION MANAGEMENT ASSIGNMENT MORGAN & BOSS OFFICE EQUIPMENT DIVISION SUBMITTED BY ANGANA (F13005) ASHISH CHANDY (F13015) CHRISTINA IMMACULATE (F13021) DHANYA ANN ROY (F13025)
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results‚ which is largest age group? (2 mark) | Age group | Number of respondent | Percentage of the respondent (%) | 1 | Under 20 years | 12 | 20 | 2 | 21-34 years | 44 | 73 | 3 | 35-44 year | 1 | 2 | 4 | 45-54 years | 0 | 0 | 5 | 55-64 years | 3 | 5 | 6 | 65 years above | 0 | 0 | The largest age group in the data is age within 21-34 years old which is 44 respondents. c) Draw a bar graph to illustrate the annual income of the respondents. (2 mark) Question 2: Araluen
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Sales Promotion Whereas advertising gives a reason to buy‚ Sales Promotion gives an incentive to buy Introduction It is part of the Marketing spend of all companies and these days Sales Promotion spends in many companies exceed that of the ad spends . Consists of media and non-media marketing communications employed for a predetermined‚ limited time to stimulate trial‚ increase consumer demand‚ or improve product availability. Sales promotion is a specific item amongst your marketing instruments
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A) SALES PROMOTION -Stimulation of sales achieved through contests‚ demonstrations‚ discounts‚ exhibitions or trade shows‚ games‚ giveaways‚ point-of-sale displays and merchandising‚ special offers‚ and similar activities. -Sales promotions are the set of marketing activities undertaken to boost sales of the product or service. -The media and nonmedia marketing pressure applied for a predetermined‚ limited period of time at the level of consumer‚ retailer‚ or wholesaler in order to stimulate
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Burma Shave and Dollar Shave Club were both interesting pioneers for their time period. Using advertising in an interesting way to promote something that most would not find interesting or‚ in the case of Burma Shave‚ care to try is a testament to what each company set out to do in a positive manner. The two companies are alike in that sense as using an interesting format such as comedy to engage an audience is a great strategy as it trigger a positive reaction that anyone can relate to. On the other
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Breaking Down ROE Using the DuPont Formula By Z. Joe Lan‚ CFA Article Highlights • ROE calculates the return a company earns from shareholder’s equity. • The DuPont formula reveals the source of those returns: sales‚ marketing or debt. • Comparing a company’s financial performance to its peers can provide a useful context for analyzing ROE. R etur n on equity (ROE) is a commonly used profitability ratio that measures the effectiveness of management in generating earnings for shareholders
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CHAPTER I INTRODUCTION 1.1 OVERVIEW OF THE CURRENT STATE OF SALES AND INVENTORY Sales and Inventory System is basically the total amount of goods and materials held in stock by a factory‚ store and other business. A process where in a business keeps its track of the goods and materials it has. A simplest form that can be done manually by a count at the end of each day‚ in this way it is possible to keep a record of the goods coming in to the business and goods being sold. Since manual inventory
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the United States and is right‚ however China also comes to mind but at best China can only become an economic superpower nothing more. To many people China ’s strength‚ mainly in its economy‚ is strong and China ’s economy now ranks as the second largest in the world. According to a video‚ Is China the next superpower?‚ on YouTube‚ “China ’s per capita income is still a little more than 10 times lower than that of Japan and the United States‚” mainly because China is forced to export because of the
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Dollar Tree’s first problem is that they do not allocate enough money in their advertising budget to promote an effective campaign that has the ability to produce worthwhile reach and frequency. The best media strategy for Dollar Tree is to use a pulsing technique. The pulsing strategy is an advertising timing or continuity pattern in which there is noted variation of media spending in the media schedule. A pulsing strategy is most effective because consumers use their products year round‚ but there
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have in stock. Target tracks all sales done on their cards. So‚ Target can track customers who use their card at other retailers and compete by providing that merchandise as well. Location: Location is a critical factor in a consumer’s selection of a store. Starbucks coffee (shown here Figure 0) is an example. They will conquer one area of a city at a time and then expand in the region. They open stores close to one another to let the storefront promote the company; they do little media advertising
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